Digital Media Manager

Jun 03, 2014
Jul 03, 2014
Wes Lin
Full Time
The Corporation for Enterprise Development (CFED), a 35-year-old national nonpartisan organization, empowers low- and moderate-income households to build and preserve assets by advancing policies and programs that help them achieve the American Dream, including buying a home, pursuing higher education, starting a business and saving for the future. As a leading source for data about household financial security and policy solutions, CFED understands what families need to succeed. We promote programs on the ground and invest in social enterprises that create pathways to financial security and opportunity for millions of people.

We now seek a Digital Media Manager to partner in the conception, planning and implementation of comprehensive organizational and programmatic branding and messaging initiatives to include online campaign communications, user engagement tactics, and online marketing of events and programmatic initiatives. This position will be based in our Washington, DC, office, reporting to the Director of Communications.

CFED’s staff thrives on open collaboration; intellectual curiosity; an energetic, entrepreneurial approach to challenges; and hard work and drive toward fulfilling our mission. Our successful candidate will embody those values.

Lead the development of digital media campaigns and content, including web, blog and social media
Plan, implement, manage, monitor and evaluate social media strategies across all program areas and social media platforms, including the growth of CFED’s online community of supporters
Plan, implement, manage, monitor and evaluate online ad campaigns on platforms such as Google Adwords and Facebook Ads
Participate in the conception, development and execution of digital marketing plans for all CFED constituencies, events, publication releases and other organizational branding efforts, helping to identify and leverage opportunities across programmatic areas
Apply digital marketing analytics to perpetually refine existing marketing campaigns and inform the conception and development of new ones
Build new relationships and manage existing relationships with digital content professionals at CFED’s partner organizations at the national, state and tribal levels
Plan, implement and manage an ongoing online story collection campaign to gather stories from the field by building relationships with partners and story subjects and presenting it in a compelling way for web use
Partner closely as a thought leader with the staff of the 1:1 Fund, CFED’s social venture that uses an online platform to solicit donations to match deposits into college savings accounts; help develop and drive forward discrete marketing campaigns in support of key fundraising and visibility objectives
Serve as system administrator for CFED’s customer relationship management (CRM) system, to include maintaining accurate records, managing subscriber segments, and planning and implementing list development strategies to increase number of engaged subscribers
Assist in the development and distribution of CFED’s editorial content including the Inclusive Economy blog, newsletters and e-blasts.
Collaborate with the Resource Development Team to increase online donations and ensure appropriate recognition of CFED’s funder partners in marketing materials and other collateral
Manage CFED’s internal communications, including the dissemination of Developments, the organization’s semi-weekly internal newsletter
Provide general communications support as needed to the Communications team and full CFED staff.

A Bachelor’s degree in Communications, Journalism, English or related field, or equivalent work experience
Three to five years of experience in marketing, outreach, digital content and/or social media, including leveraging digital marketing and social media initiatives as part of a broader, integrated communications strategy; demonstrable knowledge of digital marketing and social media best practices
Previous experience and skill using data and Google Analytics to drive communications strategies
Previous professional experience and proficiency with social media management tools such as HootSuite, Buffer App and Sprout Social
Effective oral communication and presentation skills in both small and large group formats
Strong interpersonal skills, including the ability to quickly develop rapport with internal and external stakeholders and identify common goals
Strong writing abilities including demonstrable skill writing and editing for a range of electronic formats
Excellent organization skills with strong attention to detail and the ability to work under tight deadlines
Proficiency with Word, Excel, PowerPoint and online research databases required; prior CRM experience preferred
Familiarity with graphic design software and HTML preferred
Basic photography skills preferred

CFED is proud to be an Equal Opportunity Employer. We believe that diversity of background and perspective are strengths, and seek to continue to grow a diverse, highly committed, skilled and collaborative staff.