Partner Marketing Manager- Affiliate
The Food Network and Cooking Channel Consumer Marketing team is seeking a Marketing Manager, Partnerships. Focus on driving ratings and brand awareness via digital distribution, traditional MVPD, digital and media partnerships. Essential Duties and Responsibilities:• Serve as a brand advocate in communicating priorities internally and externally to current and potential partners.• Explore, utilize and leverage marketing and promotions opportunities through Affiliate partner relationships for Food Network and Cooking Channel.• Build relationships with internal and external teams and collaborate closely on proposals and execution of partnership that support Food Network and Cooking Channel programming priorities. Develop off-channel strategy and implements guidelines/process to ensure brand/talent are represented cohesively across all campaign elements.• Prospect and execute promotions and partnerships, assessing ROI, determining assets, driving execution and final valuations.• Reinforce usage of toolkits for partner outreach (advertiser guides, brand assets) and update partnership grid tracking all current and potential partnerships under manager’s prevue.• Work with creative and production partners to develop unique content and assets to be used in partnerships.• Manage and oversee day-to-day responsibilities of one Marketing Coordinator, enabling their growth and development. Experience: 5-7 years in media/entertainment/advertising is required. Digital and knowledge of the cable industry is a must. Knowledge, Skills and Abilities: • Must be a self-starter.• Strong project management, organizational, communication, interpersonal, critical and creative thinking skills.• Experience generating and executing partnerships• Demonstrated success managing projects and priorities; guiding cross-functional teams utilizing internal and external resources.• Problem solving and trouble shooting.• Strong desire to continually grow and learn.• Passion for food media and entertainment.• Must be proficient in Microsoft Office (Word, Excel, Power Point).• Some travel required.