Social Media Strategist

New York
Jun 05, 2014
Jul 05, 2014
Human Resources
Full Time
The Social Media Strategist’s primary job responsibilities include, but are not limited to:

•Providing vision and direction for the Center’s social media communications, ensuring that the content supports the Draw the Line campaign, and the Center’s litigation and advocacy strategies

•Developing and implementing effective social media strategies for channels that expand the Center’s online community; increase the number of social media followers; strengthen existing connections with sister and other progressive organizations and forge new ones; and maximize the Center’s reach and impact online

•Collaborating with the email marketing team and online consultants to develop the narrative arc for the Center’s integrated, multi-channel campaigns, including audience engagement plans, content creation, and timelines with goals of mobilizing an army of dedicated social activists to amplify Center messages; converting social activists into email activists; and ultimately, converting activists into donors

•Identifying potential online advocacy opportunities within the Draw the Line campaign, Center litigation and advocacy, current legislative issues, and news developments, and coordinating with the Communications team to ensure an integrated approach that connects all digital communications and media placements

•Compiling analytics reports on audience and engagement metrics, content and campaign performances, and competitive analyses to make recommendations for content and strategies

•Developing policies and procedures for managing social media channels, including monitoring and community management to maintain a consistent presence

•Keeping relevant team members apprised of evolving conversations on social media enabling the team to develop ongoing game plans

•Remaining well-versed in current standards, best practices, and new trends in social media

•As part of the Communications team, helping brainstorm ideas for communications strategies that support the Center’s five-year strategic plan


•Strong commitment to the Center’s mission, purpose, and values.

•Proven track record with social media projects from inception to completion

•Outstanding writing skills for popular audiences across digital channels

•Command of social media platforms, tools and analytics

•Knowledge of emerging tools and other digital marketing disciplines for integrated strategies

•Demonstrated ability to meet tight deadlines, handle simultaneous assignments, and work within a team setting

•Ability to be nimble in presenting the Center’s position online as conversations rapidly change

•Ability to work independently, but also as part of a team

•Ability to be a mentor

•A bachelor’s degree; 3-5 years of experience in which social media was the primary job responsibility

Compensation: The Center offers a competitive salary commensurate with experience and a comprehensive benefits program.

How to Apply: Please click on the link below to apply. A cover letter, résumé, and contact information for three references must be included in your application in order to be considered for this position. It is encouraged to include these application materials as attachments.

Mailing address:
Center for Reproductive Rights
Attn.: Hiring Manager - Code 245
120 Wall Street, 14th Floor
New York, NY 10005

Deadline for applications: Applications will be reviewed on a rolling basis as they come in and we will not hold the position open for any specific time period. Applicants are strongly encouraged to apply by July 2, 2014

The Center for Reproductive Rights is an equal opportunity employer, committed to inclusive hiring and dedicated to diversity in our work and staff. We strongly encourage candidates from all groups and communities to apply.