Creative Director

Employer
Location
Palm Beach Gardens
Posted
Jun 06, 2014
Closes
Jul 06, 2014
Contact
Ms. Yveatte Rothermel
Duration
Full Time
Ads Direct Media (ADM) is on the hunt for an outstanding Creative Director to lead their creative team in conceptualizing, building and maintaining cutting-edge international direct response campaigns and websites for our exclusive portfolio of advertising partners. The successful candidate will set the creative direction of Ads Direct, be a passionate leader, and will be a team player building consensus across ADM departments. They will have an obsession for blending leading design concepts with direct marketing best practices to engage target audiences and compel them to take action. They are a source of new design ideas across all web channels including desktop, tablet, and mobile and will utilize past understanding of the consumer based on past split test results and optimization best practices.

The role will also be responsible for working with internal Ads Direct groups across optimization, business development, campaign management, distribution and executive teams to develop successful market-leading campaigns.

Job duties include:

• Serve as a hands-on creative director both setting the brand vision and developing creative design concepts for Ad Direct’s advertisers from logo design to campaign launch

• Set the framework for multilingual creative campaigns and work with translation and audit teams to rapidly scale our direct response campaigns across multiple countries

• Supervise, motivate and inspire the creative team

• Work with the Business Development and Campaign Management teams to develop the design components of campaigns

• Provide quality assurance over all creative design initiatives from concept to launch

• Work closely with optimization teams, campaign managers, and web development teams to launch online campaigns in a dynamic, fast-paced environment

• Continuously research direct response best practices including mobile responsive and adaptive technologies

• Create A/B and multivariate testing optimizations

• Foster teamwork with designers and writers to set an environment conducive to idea exchange, support and fun

What we are looking for:
• 10+ years of passionate team leadership in the eCommerce space. Ability to train, motivate and collaborate with employees

• 10+ years of eCcommerce and Direct Response graphic/web design experience

• Ability to manage multiple simultaneous projects from concept to completion under tight deadlines

• Strong team leader with a proven ability to build consensus across multiple departments (business development, optimization, web development, executive, and traffic)

• 10+ years of HTML and HTML5, including use of new elements, attributes and features as well as semantic markup best practices

• The ability to create polished, functional websites that engage visitors and inspire them to act

• Extensive experience with responsive design and efficient CSS markup

• Advanced understanding of JQuery and/or Javascript

• Portfolio is robust, impressive and includes working samples

• Understanding of the idiosyncrasies between Firefox, Chrome, Safari, Opera and IE6 – IE11

• Expert level Illustrator and Photoshop skills

• Excellent communication skills and ability to present design concepts internally and externally

• Ability to invoke emotion and value proposition through copy and design

• Ability to work both independently and collaboratively across departments with an entrepreneurial team spirit

• Mobile responsive and adaptive technology expertise

Candidates will be subject to key skills testing and a background check.





Please include cover letter with resume and link to portfolio.