Director, Social Media - CNBC Primetime Entertainment Marketing

Posted: 6/16/2014 | Expires: 7/16/2014

Location: Englewood Cliffs
Category: Digital Media, Television
Role: Other
Duration: Full Time
Salary Description:

CNBC, the worldwide leader in business, has an exciting opportunity for a strong, strategic leader to help establish its primetime as a new entertainment destination. This leader will help develop the social media strategic plans, and drive the execution of all marketing communications designed to build a substantial audience in primetime - Must possess an in-depth understanding of go-to-market strategies and tactics for driving successful primetime reality program launches through all social media platforms. - Must have a deep understanding of social media strategies and tactics, across all platforms, specifically related to building awareness and engagement for new show launches - Develop the brand "voice" for the day-part as well as individual shows for all promotional priorities - Manage both external vendors as well as internal resources to maximize the efficacy of all social media programs - Develop strong relationships across the organization to gain consensus on strategic direction and on all deliverables. - Interpret customer research and trends

- 6+ years of entertainment industry brand management experience - Ability to successfully launch social media programs designed to support show launches- Innovative, creative thinker with passion for entertainment and brand-building - Strong analytical, interpersonal and communications skills - Outstanding presentation skills - Bachelor's Degree

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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