Director, Social Media - CNBC Primetime Entertainment Marketing

Location
Englewood Cliffs
Posted
Jun 16, 2014
Closes
Jul 16, 2014
Contact
Michelle Strogach
Role
Other
Duration
Full Time


CNBC, the worldwide leader in business, has an exciting opportunity for a strong, strategic leader to help establish its primetime as a new entertainment destination. This leader will help develop the social media strategic plans, and drive the execution of all marketing communications designed to build a substantial audience in primetime - Must possess an in-depth understanding of go-to-market strategies and tactics for driving successful primetime reality program launches through all social media platforms. - Must have a deep understanding of social media strategies and tactics, across all platforms, specifically related to building awareness and engagement for new show launches - Develop the brand "voice" for the day-part as well as individual shows for all promotional priorities - Manage both external vendors as well as internal resources to maximize the efficacy of all social media programs - Develop strong relationships across the organization to gain consensus on strategic direction and on all deliverables. - Interpret customer research and trends


- 6+ years of entertainment industry brand management experience - Ability to successfully launch social media programs designed to support show launches- Innovative, creative thinker with passion for entertainment and brand-building - Strong analytical, interpersonal and communications skills - Outstanding presentation skills - Bachelor's Degree