Marketing Manager

San Francisco
Jun 16, 2014
Jul 16, 2014
Mr. Michael Santus
Marketing, Other
Full Time

Execute the marketing strategy to grow the CfA network of cities, citizens, donors, supporters, and community organizations
Drive engagement in programs, tools, and resources across constituent groups
Create and implement recruitment strategies for each program -- Fellowship, Brigade, Peer Network, Code for All, Startups, Fundraising, Tech -- that appeal to engineers, designers, municipal governments, citizens and organizations
Manage and collaborate with Marketing Coordinator to draft content for various platforms, events, initiatives, social media
Manage and update website, implement email sends, social media posts
Collaborate with the Data and Analytics Manager to ensure data is captured consistently, leveraged effectively, and used to inform decision making, recruitment, fundraising
Attend, staff, and/or manage events to drive program recruitment and network growth
Manage collateral development in coordination with Visual Designer and Marketing Coordinator and ensure all content and creative is consistent with CfA’s brand
Coordinate video development from concept to completion, including story development, with contractractors as needed


Interest in making our communities better; passionate about local government
Able to receive and incorporate constructive feedback
Experience with audience segmentation and tailoring communications accordingly
Experience creating, implementing, and measuring online and traditional marketing outreach including social media, web, email, database, speaker placement, print
Excellent written and verbal communication skills -- including the ability to converse appropriately with high level donors, senior government officials, and the media
Experience managing vendors, projects, and people
Ability to understand analytics and integrate learnings into execution
Expert of the internet and master of the computer (HTML, WordPress, GitHub, Adobe CS skills appreciated); interested in technology and in gaining more tech skills
Organized, deadline driven, and able to manage multiple projects and engagement simultaneously
Thrives in a fast-paced, mission driven organization -- happy to dive in and do what needs to get done, even if it’s not part of this job description: a doer
Minimum 4-5 years marketing experience, preferably in government technology or relevant non-profit
If you’re looking for a place to learn, grow your skills, do good, and be empowered to put you ideas into action, CfA is it.

Code for America offers full health and dental benefits, a 401k plan with matching funds and a culture that is collaborative, hardworking and fun (ping pong skills valued ;)

We are a four year old startup non-profit with a great culture and a huge opportunity to make a difference. We work collaboratively and agilely and strive to learn from everything we do. We respect each other, work hard, and have a great time together. We’re looking for individuals who share our vision, our values, and our willingness to do what it takes to achieve an ambitious mission over the next few years.

Equal Employment Opportunity

Code for America values a diverse workplace and strongly encourages women, people of color, LGBT individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. Code for America is an equal opportunity employer. Applicants will not be discriminated against because of race, color, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

- Interested and qualified candidates should submit a resume and cover letter at

- Candidates will be evaluated on a rolling basis until the position is filled. You may also contact us with any questions at

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