Marketing Automation Specialist

Location
Brooklyn
Posted
Jun 20, 2014
Closes
Jul 20, 2014
Contact
. .
Duration
Full Time
Marketing Automation Specialist

Thanks for considering a career at MakerBot. Over the last five years, MakerBot has defined a new industry: desktop 3D printing. Now we’re on a mission to bring 3D printing to everyone.

As the Marketing Automation Specialist, you’ll report into the Performance Marketing Manager and work with the Sales and Marketing teams on getting the most out of MakerBot’s marketing automation system. You will be at the forefront of efforts to expand nurturing and conversion campaigns aimed at getting people to be part of the Next Industrial Revolution.



As Marketing Automation Specialist, you will:
Guide development of a comprehensive lead scoring algorithm and system
Make recommendations on cadence of our B2B and B2C nurturing programs
Run the day to day operation of our marketing automation software
Analyze effectiveness of ongoing nurturing campaigns and recommend optimization actions
Suggest best practices and set benchmarks for existing nurturing campaigns

To be considered for the Marketing Automation Specialist position, you need:
To be both highly organized and creative… you love solving puzzles!
Minimum of 2 years experience in marketing automation in an internal or agency role
Knowledge and experience using marketing automation software such as Marketo, Pardot or HubSpot
Experience working on B2B and B2C nurturing campaigns
Analyze performance and communicate it effectively to managers and executives
Deep, working knowledge of internal relationships between marketing automations platforms and Salesforce
Self-motivated, proactive, and able to work in a fast-paced, results-oriented environment
Collaborative and highly organized, detail and process oriented self–starter with the ability to influence across cross-functional areas
A fundamental understanding of how marketing automation initiatives drive leads and sales
Current authorization to work in the United States on a full-time basis. This employer will not sponsor applications for work/student Visas.

Extra Experience counts too!
Professional experience with 3D printing or MakerBot is a significant plus
Previous experience in startups and/or hardware marketing