Digital Advertising Operations Manager

New York
Jun 23, 2014
Jul 23, 2014
Mr. Scott Wassmer
Full Time
The Digital Advertising Operations Manager is responsible for efficient and effective advertising operations including: IO Management and Reconciliation, Ad Trafficking, QA, Delivery and Reporting. This individual should be able to work independently and manage multiple priorities. This Manager should be able to build and lead a team, be analytical and accurate, and be able to work in a fast-paced digital sales & marketing environment.

Principal Duties and Responsibilities:

  • Work with business development and marketing to oversee the scheduling and implementation of all advertising campaigns to ensure timely, accurate implementation, and fulfillment of IOs. Assist with overflow work as necessary.

  • Create, develop and maintain Advertising Operations processes, best practices, and training documentation.

  • Oversee the QA process, including testing of all incoming creative.

  • Work directly with third party ad servers, rich media vendors, clients, media buying and trafficking teams, and internal sales staff on all elements related to creative specifications, submissions and ad trafficking.

  • Define and ensure advertiser satisfaction with campaigns. Drive campaign quality customer service and optimization.

  • Act as primary escalation point for any issues related to campaign delivery and billing.

  • Manage video, display and mobile ad serving solutions including tagging and targeting inventory, as well as advertising specs and guidelines.

  • Act as liaison with other departments on new initiatives as related to ad operations. Work with site publishing to evaluate, test, implement and support systems projects with ad product impacts.

  • Interface with internal teams and external partners to coordinate new ad packages, custom sponsorships, and strategic ad offerings.

  • Work with Finance and the General Manager of Digital to provide revenue share calculations and reconciliation reporting for billing purposes.

  • Skills and Experience:

  • 5+ years experience in digital advertising operations and/or sales & marketing required.

  • 3 years experience managing and motivating direct reports.

  • Background in web technologies, with experience in digital ad serving, rich media vendor products. Experience with DoubleClick DFP/DSM and Freewheel a plus.

  • Experience with Flash, HTML, JavaScript and rich media.

  • Ability to analyze, modify and troubleshoot most ad types

  • Experience working with both sales professionals and technical producers.

  • Organized and able to proactively communicate information at the appropriate level to sales people, middle, and senior management.

  • Strong analytical, strategic and creative problem solving skills.

  • Aggressive in achieving goals.

  • Able to prioritize and manage multiple concurrent priorities.

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