Digital Marketing Specialist

Los Angeles
Jun 24, 2014
Jul 24, 2014
Erica Moreali
Full Time
Digital Marketing Specialist

Job Summary: Two Nil seeks an experienced SEM marketer with particular expertise in Google’s Content Network to manage the company’s search engine marketing. The Digital Marketing Specialist will drive Two Nil's Search campaigns for its various clients by buying, optimizing, and managing advertisements on Google, Bing, and Yahoo!’s search engines, as well as on Google’s Content Network. The ideal candidate will have significant experience managing large consumer-focused SEM campaigns and proven expertise using Google AdWords to purchase graphical and text-based media profitably and at large volume.

•Independently manage performance-based keyword-targeted text ad buys on the Google, Bing and Yahoo! search engines
•Manage the purchase and optimization of text and graphical media buys on Google’s Content Network
•Maximize volume and margin of advertising campaigns while minimizing risk
•Manage monthly media spend and metrics
•Write all copy for text-based advertisements; manage creative resources in development of Flash and other banner creative
•Drive profitability through optimization of targeting, pricing and creative testing
•Work with internal creative, product, and engineering teams as needed to improve tracking and ad performance
•Share learning with marketing team and throughout the organization and foster a collaborative learning environment

Job Qualifications:
•2-3 years SEM experience with a proven history of managing large, profitable campaigns
•At least 1+ years experience buying, optimizing, and managing media buys on the Google Content Network
•Outstanding analytical skills and data-driven mindset
•Excellent verbal and written communication skills
•Detailed oriented and organized
•Understanding of success metrics and ability to measure performance accurately
•Experience working with other ad networks and affiliates beneficial
•Bachelors degree or higher required