Social Media Manager

Location
New York
Posted
Jun 24, 2014
Closes
Jul 24, 2014
Contact
Sandra Desautels
Category
Social Media
Duration
Full Time
A newly created position, the Social Media Manager will be responsible for building and executing the social media strategy for all Mergermarket Group products which will include: social marketing, editorial content programs and growing the communities for all products on all relevant social media channels (currently Twitter, LinkedIn and YouTube).

He/She will create engaging content that’s tailored to the strengths of each social channel and work with the marketing, PR, and editorial teams to develop and maintain a consistent brand voice for social media. This individual must have their finger on the pulse of social media trends (particularly in the finance industry), engage users and participate in conversation and be able to build meaningful relationships with a variety of social media and web communities, as well as keep abreast of new channels.

This role is ideal for someone who is both creative and analytical as well as a content creator and curator.

Key responsibilities:

• Collaborate with editorial, marketing, and PR teams to develop social media strategies and tactics for each product.
• Develop, manage and enforce social media marketing rules, content creation and posting schedules related to the Mergermarket Group’s corporate presence across all social media platforms, engaging the editorial team as subject matter experts to become regular content contributors and moderators for social conversations.
• Monitor for brand mentions across all social media. Identify and engage with posts that provide an opportunity to positively impact brand reputation.
• Develop and execute interactive campaigns that spark followers’ engagement and interest for our products.
• Set clear benchmarks for success, leverage measurement and utilize monitoring tools to report program successes and analyze results to consistently recommend/apply improvements.
• Become an advocate for social media within the company and on occasion with clients and vendors, engaging in dialogues and answering questions where appropriate.
• Monitor trends in social media tools, applications, channels, design and strategy and recommend them when strategically appropriate.
• Develop and contribute to a training program for relevant stakeholders and participants

Requirements:

• The ideal candidate will have a bachelor’s degree in public relations, journalism, marketing, or communications.
• He/She must be an active user of Twitter, LinkedIn, and other social media platforms.
• Excellent communication skills.
• Experience with social media monitoring, publishing, engagement, and advertising platforms (such as Hootsuite)
• Experience as a regular content publisher (blogs, articles, videos, podcasts, etc)
• Curiosity and willingness to experiment constantly using metrics tracking.
• Independent, motivated, creative and detail-oriented.
• Ability to quickly shift priorities.


To apply please send your resume, cover letter, and salary requirements. Appplications missing any one of these will be rejected.

More jobs like this