Press Officer

New York
Jul 02, 2014
Aug 01, 2014
Natalie Cumberbatch
Full Time

The Child Mind Institute seeks a skilled, results-driven Press Officer to implement media relations strategies to inform and influence key audiences on child and adolescent mental health issues and promote the Child Mind Institute and its leadership. The Press Officer will manage the agency of record, act as a media relations point person for CMI, produce material for media, respond to media requests, and proactively reach out to media outlets. Reporting to the Director, Strategic Marketing and Communications, the Press Officer will handle day-to-day media relations on a wide range of Child Mind Institute issues.


  • Work with Director, Strategic Marketing and Communications and relevant CMI stakeholders to ensure that media materials and strategies reflect broader goals related to the organization and it’s clinical, science, education and outreach programs and services.

  • Draft press releases, statements, advisories, op-ed pieces, internal memoranda, briefings, message guidance, fact sheets, and other material that supports media relations efforts.

  • Pitch reporters to proactively promote CMI, its initiatives, and its positions in a range of media outlets.

  • Respond to inquiries from reporters in order to advance the CMI, its initiatives, and its positions.

  • Identify journalists to connect more deeply with CMI. Maintain media contacts lists, and build and maintain relationships with key journalists.
    Manage PR agency of record.

  • Coordinate with coalition partners and other allies to implement shared media relations goals.
    Develop an in-depth knowledge of CMI programs and positions.

  • Participate fully in brainstorming and planning sessions on CMI communications work. Identify and share innovative new ideas for promoting CMI, its initiatives, and its positions.

  • Contribute to the development and implementation of media strategies reaching diverse audiences.

  • Produce or assist with media-related events and training.

  • Manage photography for events, special shoots, photo ops, etc.

  • Track media relations activities and report coverage weekly.

  • Complete special projects as assigned.

  • Qualifications
  • BA or BS required, plus related college courses or professional training

  • 4 or more years of experience working directly with members of the media, including reporters, producers, bloggers, and writers.
  • Comprehensive knowledge of media relations obtained through substantial experience in shaping and carrying out media strategies and working closely with members of the national and local media.

  • Existing direct relationships with members of the press and extensive knowledge of the operations of the news media (including print, online, blogs, and broadcast) required. Track record of success required.

  • Excellent communication skills. Highly articulate. Able to write and edit proficiently and quickly.

  • Must be a team player, possess a sense of humor, and must remain calm under pressure.

  • Benefits
    We offer a competitive salary plus medical, dental, vision, 401(k) plan (with match), FSA and commuter benefits.

    Please upload cover letter and resume as one document in the resume section on the application site.

    Employment at Will Relationship: This position description does not constitute a guarantee that employment will continue for any specified period of time. Rather, employment is at the mutual consent of the employee and CMI, and can be terminated at will by the employee or by CMI.

    CMI reserves the right to modify the job description and/or reporting relationship at any time.

    CMI is an Equal Opportunity Employer, and is committed to recruiting and maintaining a diverse staff; individuals from all backgrounds are strongly encouraged to apply.

    To learn more about the Child Mind Institute, please visit

    No phone calls or recruiters, please. This position will remain open until filled.