Senior SEO Strategist

iCrossing, Inc.
Jul 03, 2014
Aug 02, 2014
Human Resources
Advertising, Other
Full Time

iCrossing is looking for a Senior Search Optimization Strategist (SEO) to work in our Chicago, IL office.

The Senior SEO Strategist’s primary purpose is to execute successful campaigns designed to meet specific client goals and objectives. A Senior SEO Strategist is responsible for making the strategic decisions that are tied to all search-related tasks and deliverables. In addition, the Senior Strategist plays a central role in several reporting- and analysis-related tasks, assists in client training, provides information on governance-related programs, and works to ensure that the bought, earned and owned digital marketing strategies are seamlessly integrated into the SEO program.

Job Requirements

•Responsible for the delivery of all SEO-related tasks and deliverables – the client’s primary SEO point of contact
•Provide consultation on all aspects of SEO, including:
•Research and analysis of competitor sites
•Optimization of client site content and assets
•Recommendations for new content creation
•Link-building and content promotion campaigns
•Technical site auditing
•Measurement and performance reporting
•Responsible for the successful “integration” of cross-channel strategies to broaden overall client engagements
•Be a subject matter expert outside the department and a development resource to junior members within it
•Propose new product offerings based on client experience and industry trends

•Bachelor’s degree
•4+ years of SEO experience for mid to large brands
•Strong understanding of major search engine algorithms
•Ability to identify and recommend solutions to technical hurdles
oCMS related, server related
•Fundamental understanding of HTML
oExperience with CSS, JavaScript and Flash a plus
•Strong experience with industry standard tools
•Familiarity / working experience with popular website analytics applications
•Proficient with Microsoft Office Suite
oAdvanced level Excel skills a plus
oAdvanced Power Point skills a plus
•Strong written and verbal communication skills
oMust be able to communicate in a clear and concise manner
•Strong mathematical, analytical and writing skills
oMust be able to compare data and analyze tactics to maximize results

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