Digital Ad Trafficker - London

Employer
Location
London
Posted
Jul 04, 2014
Closes
Aug 03, 2014
Contact
Ms. Bloomberg Recruitment
Duration
Full Time
The Role
The Senior Digital Ad Trafficker is responsible for managing all aspects of the ad operations process for European ad campaigns on Bloomberg.com, BusinessWeek.com and our mobile apps. This includes ad trafficking, optimization, reporting, and customer service. The position is based in London. The candidate will work closely with the New York and Hong Kong based ad operations team.

The ideal candidate will understand Bloomberg LP advertiser's goals and manage ads across the network to maximize revenue and advertiser performance. This role requires a strong understanding of ad serving technologies, trends, advertiser and media business models and sales/marketing principals.

Core Responsibilities:
-Traffic and maintain display ad campaigns on Bloomberg.com and BusinessWeek.com, ensuring that deal terms are met including delivery rates, start and end date, reporting requirements, etc.
-Work with various internal departments and 3rd party vendors to facilitate the implementation of integrated campaign elements.
-Maintain and communicate technical specs to sales, clients and agencies.
-Secure and test campaign creative for spec compliance.
-Monitor daily, weekly, and monthly campaign performance to ensure full delivery and maximize creative performance.
-Troubleshoot operational campaign issues with both internal and external parties.
-Provide insight and analysis into inventory availability across Bloomberg LP properties to assist Sales in achieving a maximum sell through rate.
-Provide excellent customer service for clients and agencies.
-Keep on top of industry trends in online advertising and ad operations

Qualifications:
-Experience using publisher ad serving technologies such as DFP, OAS, OpenAds, Atlas, etc.
-Familiarity with HTML, Flash and rich media is required
-Proficient in Microsoft Office applications
-Self-motivated, detail-oriented and analytical
-Strong problem solving and communication skills
-A clear understanding of interactive advertising industry