Research and Marketing Analyst

Jul 09, 2014
Aug 08, 2014
Ms. Ashley Messina
Marketing, Television
Full Time

•Broad thinker and strategic planner who can prepare and present quality presentations and research materials utilizing Powerpoint, Excel, Emerging tools, etc.
•Differentiates our brand in the marketplace by working with creative services, news and sales executives to develop custom advertiser solutions informed by the latest research data
•Identifies interactive and social trends and assists in positioning our brands to stay ahead of the curve
•Oversees all research functions including the practical application of resources from Nielsen, Kantar, ComScore, MediaCenter, Wide Orbit and other tools to expand the sales and marketing effectiveness of our brands in the marketplace
•Contextualizes ratings challenges, successes and future trends for sales, programming, promotion, news and executive management
•Accompany account executives on key client calls assuming a leadership role in presenting integrated campaigns
•Develops customized proposals, recaps and capability decks for account executives using Microsoft Powerpoint, Adobe Photoshop and research data
•Creatively plans and executes email and social media-centric campaigns maintaining close records of successful partnerships to aid in the development of future partnerships

•Workplace experience, minimum of 1-3 years in marketing, research, communications or design role Media research experience preferred
•Intermediate Microsoft Office knowledge - Excel, Word, PowerPoint, and Outlook
•Strong knowledge of Nielsen, Scarborough, Tapscan, and other broadcast/digital industry research tools
•Demonstrated proofreading and copyediting experience
•Working knowledge of and interest in social media platforms Twitter, LinkedIn, Facebook
•Professional and engaging demeanor in person as well as via e-mail/phone
•Ability to professionally handle confidential client information
•Ability to self-motivate and complete workload with minimal oversight and short deadlines

Job 2014-40144: Research and Marketing Analyst

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