Associate Director, Integrated Marketing-WH

New York
Jul 10, 2014
Aug 09, 2014
Ms. Bandana Ahuja
Full Time
Rodale is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department for Women's Health. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

Responsibilities Include:

Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
Write integrated marketing proposals and presentations and sales materials for category specific clients
Act as partner with sales reps to develop sales strategy and drive category growth
Participate in brainstorming sessions with sales and account management teams to answer RFPs
Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
Participate in execution of signature events through management of client sponsorship
Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
Prepare program summaries upon completion of executed activities
Work within established budget guidelines and manage costs for all projects
Manage production schedules for projects and produce excellent work within a deadline-oriented department


College degree (required)
4-5 years integrated industry or related experience
Proven ability to identify, develop, sell and execute results-oriented programs
Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
High energy with strong written and verbal communication skills
Polished presentation skills
Awareness of current culture as it relates to the brands and relevant promotional opportunities
Ability to work independently and within a team setting
Excellent working knowledge of Excel, Word and PowerPoint and the Internet
Some travel required; weekend work required with event execution

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