Marketing Copywriter & Campaign Manager

New York
Jul 14, 2014
Aug 13, 2014
Ms. Jenny Trumbull
Full Time
Customer acquisition and education is a critical piece of our growth engine. We are looking for someone with innovative ideas, customer empathy and superior writing skills who can help us attract customers and engage with them through various channels.

Primary responsibilities:
-Develop a deep understanding of our customer and the GameChanger product experience
-Bring the voice of our brand to life through copy across all customer-facing channels including email, blog, advertising, social media and customer support
-Work closely with our design team to develop copy that will improve product education, understanding and conversion
-Execute campaigns, test messaging systems, measure results, iterate on the process, and, ultimately, repeat what works
-Utilize analytics and metrics to propose effective strategies for growth
-Assist in the planning, execution and analysis of various marketing initiatives

-1-3 years experience in marketing (or editorial background)
-Skilled at writing clear and concise copy
-Strong grasp of social media, content marketing, and display advertising
-Must be a self-starter, with superior prioritization and organizational skills
-Enjoy working both independently and collaboratively at a fast pace in a startup environment

Experience that will impress:
-Experience with Adobe Suite
-Experience with blogging platforms (Tumblr, Wordpress, Medium, etc.)
-Experience with video editing software
-Demonstrated interest in and consumer of popular culture
-Demonstrated interest in and / or experience in amateur sports