Editorial Director, Tastebook.com

Jul 16, 2014
Aug 15, 2014
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Penguin Random House and the Crown Publishing Group are seeking a self-directed, well-connected Editorial Director for one of the company_s largest online communities. TasteBook.com features thousands of recipes from a vast culinary library and is home to a fast-growing ready-to-cook community. Reporting to the Director, Community Development of Marketing for Crown Publishing, the Editorial Director_s main objective will be to provide an authoritative, engaging, inspiring, and approachable voice to the site and deliver impressive audience growth and encourage spirited conversation.

General Responsibilities:
_Shape the editorial vision of TasteBook.com and supply the site with abundant, fresh content on a daily basis
_Develop strategic direction of site content via regular meetings with Crown lifestyle category Publisher, Crown editorial and marketing teams, and the corporate digital channel team
_Liaise with Director, Community Development for direct-to consumer strategy
_Collaborate daily with TasteBook Community Manager for on-site promotions, driving audience development and engagement
_Hire and manage team of _best in class_ freelance food writers
_Manage editorial photography, including hiring and managing of freelance food photographers and food stylists
_Create and manage site, social, and newsletter content, in keeping with online content and SEO best practices
_Align TasteBook with key business partners from the Food/Cooking category, resulting in revenue and/or lead generation

Our requirements
_5+ Years overseeing editorial / content production for an online or print culinary and/or lifestyle publication
_Established network of contacts in the lifestyle/food/health space
_Working knowledge of SEO best practices
_Social media profile management experience, preferably in visual platforms such as Instagram, Pinterest, and Facebook
_Experience managing or overseeing email newsletter content
_Experience with WordPress or other CMS
_Familiarity with analytics programs such as Google Analytics or Omniture
_The ideal candidate possesses an entrepreneurial spirit, is forward-thinking, agile, proactive, and an energetic collaborator.

Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

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