Editorial Director, Tastebook.com

Location
NEW YORK
Posted
Jul 16, 2014
Closes
Aug 15, 2014
Category
Publishing
Role
Editor
Duration
Full Time
About our company
Random House, Inc. is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Penguin Random House and the Crown Publishing Group are seeking a self-directed, well-connected Editorial Director for one of the company_s largest online communities. TasteBook.com features thousands of recipes from a vast culinary library and is home to a fast-growing ready-to-cook community. Reporting to the Director, Community Development of Marketing for Crown Publishing, the Editorial Director_s main objective will be to provide an authoritative, engaging, inspiring, and approachable voice to the site and deliver impressive audience growth and encourage spirited conversation.

General Responsibilities:
_Shape the editorial vision of TasteBook.com and supply the site with abundant, fresh content on a daily basis
_Develop strategic direction of site content via regular meetings with Crown lifestyle category Publisher, Crown editorial and marketing teams, and the corporate digital channel team
_Liaise with Director, Community Development for direct-to consumer strategy
_Collaborate daily with TasteBook Community Manager for on-site promotions, driving audience development and engagement
_Hire and manage team of _best in class_ freelance food writers
_Manage editorial photography, including hiring and managing of freelance food photographers and food stylists
_Create and manage site, social, and newsletter content, in keeping with online content and SEO best practices
_Align TasteBook with key business partners from the Food/Cooking category, resulting in revenue and/or lead generation



Our requirements
Requirements:
_5+ Years overseeing editorial / content production for an online or print culinary and/or lifestyle publication
_Established network of contacts in the lifestyle/food/health space
_Working knowledge of SEO best practices
_Social media profile management experience, preferably in visual platforms such as Instagram, Pinterest, and Facebook
_Experience managing or overseeing email newsletter content
_Experience with WordPress or other CMS
_Familiarity with analytics programs such as Google Analytics or Omniture
_The ideal candidate possesses an entrepreneurial spirit, is forward-thinking, agile, proactive, and an energetic collaborator.



Thank you for your interest in Random House. Random House is an Affirmative Action/Equal Opportunity Employer.

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Please apply using our online application process.




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