Digital Media Director

New York
Jul 18, 2014
Aug 17, 2014
The Futuro Media Group
Full Time
The Digital Media Director acts as the day-to-day liaison between the multiple media products of the Futuro Media Group (FMG) and at-large media community providing leadership, strategic direction and input for media plans. The DMD effectively leverages experience and knowledge of FMG’s business and media skills to push innovative thinking and set challenging team goals and objectives, balancing company and team needs and priorities. The DMD manages all of FMG’s social, online, and email platforms, and works with the leadership team to develop new products as well as grow existing products.

Duties and responsibilities

The principal responsibilities of this staff member will include:

•Leading all digital media planning and other aspects of the Futuro Media Group, including Latino USA, America By The Numbers with Maria Hinojosa and Maria Hinojosa.
•Generating ideas and articulating “the big picture” above and beyond the detail level
•Monitoring all FMG programs and day-to-day business activity
•Directing, developing/overseeing planning objectives and strategies that coincide with FMG’s marketing direction
•Leading and directing all core partners as part of the FMG’s mission, including social, search, mobile, and other emerging platforms, as well as creative/content development where appropriate
•Continuously monitor social media activities and results, and take action to improve performance.
•Educate FMG staff on new digital/social opportunities, providing guidance on how current products can be enhanced with digital/social initiatives.
•Developing an editorial calendar to drive engagement across all social media channels, and craft swift responses to developing opportunities.
•Ensuring all FMG materials/correspondences are of consistent and high quality, representing the strength of ideas that FMG has to offer
•Continually seeking a consumer-centric view in all strategic thinking
•Providing opinions on various media in the marketplace
•Using analytics and other metrics to determine ROI and effective online strategy
•Defining SEO and SEM standards and providing guidance to staff on best practices.
•Building/maintaining effective working relationships internally and with partners
•Maintaining highly visible web presence by working with FMG producers on back-end and front-end issues
•Successfully managing available staffing resources
•Collaborating with leadership team and (outside) PR company to achieve cohesive strategic marketing goals for the company
•Other responsibilities as assigned

The candidate must:
•Lead by example while developing, motivating and coaching a team of Supervisors and/or Planners
•Participate in the recruitment and selection of junior staff and ensure all direct reports master the skills and organizational savvy required for advancement
•Have the ability and desire to help lead, and a willingness to work with and teach others within the group
•Be able to work in a team environment that promotes collaboration
•Be adept at communicating effectively across all levels
•Be able to establish and maintain effective relationships interdepartmentally as well as those outside the immediate team


•Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
•Significant experience in programming and back-end creation of interactive media including knowledge of Wordpress, JavaScript, CSS, HTML5, and other coding languages for online journalism.
•In depth knowledge of how to promote and create content for Facebook, Twitter, Tumblr, Pinterest, Google+, etc.
•Solid understanding of interactive research tools such as Google Analytics
•Understanding of the principles of marketing and advertising, as well as media concepts and terms, creative and budget requirements
•Fluent in mathematical concepts with the ability to translate data into well-articulated ideas
•Able to understand media data sources in terms of what is measured, the method, and information reported
•Must have a proven record of success managing multiple accounts
•Must possess strong written, presentation, analytical, quantitative, and verbal skills
•Superior organizational, interpersonal, and managerial skills
•Bachelor’s degree or equivalent experience is required.