Account Supervisor

Employer
Location
New York
Posted
Jul 20, 2014
Closes
Aug 19, 2014
Contact
Mr. David Dobrow
Category
Advertising, Other
Duration
Full Time
ACCOUNT SUPERVISOR JOB DESCRIPTION

SUMMARY
The Account Supervisor is responsible for managing, coordinating and leading agency resources to meet the integrated marketing communication needs of assigned accounts. This position is often the primary day-to- day interface with mid-level client decision-makers and, with their Account Director, instrumental to the client’s success with the agency, and gyro‘s financial success with the account.

This role also assists agency management to define key strategic issues for clients, and their impact on agency objectives. In addition, they will provide input to the management team on opportunities to generate incremental revenue growth, and will often be responsible for account team direct reports.


ESSENTIAL DUTIES & RESPONSIBILITIES

ACCOUNT MANAGEMENT
•Act as primary contact for appropriate client match
•Develop knowledge of clients’ business, competitive challenges, and how key strategic issues could impact client/agency objectives
•Function as an informational source of the client’s business for all team members
•With support of AD, lead the marketing planning process and work to develop marketing plans and other relevant materials
•Lead meetings (internal/client) and deliver presentations for creative work, marketing plans and programs clearly, effectively and confidently
•Provide constructive evaluation of clients’ strategic documents and marketing initiatives, and offer direction and guidance when appropriate
•Demonstrate understanding of integrated marketing campaign management, production processes and reporting
•Understand multiple marketing disciplines, beyond just advertising or direct response, can best work together to support client goals
•Provide effective/timely communications to agency staff, clients, and partner agencies through conference reports, emails, etc.
•Develop, or supervise AE development of, tactical briefs based on client/agency input and present briefs to creative team and other agency departments involved in the project’s development
•Learn how to analyze campaign results, draw conclusions and proactively make recommendations to optimize the client’s program
•Evaluate copy, layout/artwork, media plans and production materials against approved briefs and make recommendations as appropriate prior to concepts being presented to clients
•Provide strategic direction and client feedback to creative team or supervise the AE doing so
•Identify new opportunities within existing accounts and/or with complementary businesses to recommend and sell additional agency services and bring to the attention of Account Director or management
•Support Account Executive(s) in managing finances for the account including: estimates, billing, vendor invoices and bi-monthly reconciliation
•Partner with the Account Executive(s) and Project Management to confirm that projects in the pipeline are progressing according to client expectation and, if project delays or cost/time overages are suspected, proactively address situation with manager or client
•Nurture the career development of direct reports by providing meaningful growth and development plans
•Provide leadership, motivate internal teams and forge strong relationships between all agency departments
•Liaise with peers at client partner agencies to manage process effectively and resolve conflict as needed
•Keep supervisor and management fully informed of account challenges and opportunities
•Upon close of a project or initiative, write the case study, highlighting key learnings and outcomes

AGENCY ENGAGEMENT
•Forge strong cross-agency relationships; help train new team members in agency procedures
•Be proactive – understand the big picture as well as the details and contribute suggestions, new ideas, procedure recommendations, etc. to team and agency management
•Participate in new business opportunities including coordinating resources and organizing pitch teams
•Contribute to the overall spirit of gyro by injecting a positive personal impact to the workplace by bringing enthusiasm, energy and a positive spirit to the work environment

EDUCATION/TRAINING/EXPERIENCE
•Bachelor’s degree or equivalent work experience required
•5-7 yrs. relevant experience
•B-to-B experience preferred
•Solid knowledge of integrated marketing within an agency account management environment
•Excellent verbal and written communication skills in a client-facing environment
•Proficient in Word, Excel and PowerPoint
•Sound analytical skills
•Excellent interpersonal skills


The Account Supervisor is responsible for managing, coordinating and leading agency resources to meet the integrated marketing communication needs of assigned accounts. This position is often the primary day-­-to-­-day interface with mid-­-level client decision-­-makers and, with their Account Director, instrumental to the client’s success with the agency, and gyro‘s financial success with the account. This role also assists agency management to define key strategic issues for clients, and their impact on agency objectives. In addition, they will provide input to the management team on opportunities to generate incremental revenue growth, and will often be responsible for account team direct reports.

•Develop knowledge of clients’ business, competitive challenges, and how key strategic issues could impact client/agency objectives
•Develop an understanding of integrated marketing campaign management, production processes and reporting
•Develop project/creative/media briefs based on client/agency input and present briefs to creative team and other agency departments involved in the project’s development
•Be proactive – understand the big picture as well as the details and contribute suggestions, new ideas, procedure recommendations, etc. to team and agency management
•Lead meetings (internal/client) and deliver presentations clearly, effectively and confidently
•Learn how to analyze campaign results, draw conclusions and proactively make recommendations to optimize the client’s program
•Identify new opportunities within existing accounts and/or with complementary businesses to recommend and sell additional agency services
•Understand multiple marketing disciplines beyond just advertising or direct response (e.g., how all disciplines can best work together to support client goals)
•Forge strong cross-­-agency relationships;

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