Marketing Analytics Director

Employer
Location
New York
Posted
Jul 22, 2014
Closes
Aug 21, 2014
Contact
Human Resources
Category
Marketing, Publishing
Duration
Full Time
Macmillan Publishers is seeking a Marketing Analytics Director to work within the central digital marketing team. The Marketing Analytics Director will be driving the analytics program for marketing at Macmillan and will play a key role in shaping digital strategy for the company.

The ideal candidate will have significant experience working with marketing data, a keen interest in the digital transformation of the publishing industry, and a proven track record in building relationships within an organization and influencing strategy.

He/she will work closely with the marketing teams of Macmillan’s publishing houses as well as the Sales and Ebooks departments, to bring together various data sources and provide understanding of market trends, consumer preferences, and the effectiveness of marketing campaigns. He/she will also take the lead on further development and implementation of our marketing analytics dashboard.

The successful candidate has strong skills in deriving actionable insights from data and presenting data in an easy to consume and accessible ways. An open mind and flexibility are essential, as the team’s responsibilities and workflows are constantly evolving.

Main Responsibilities
• Taking the lead on the ongoing development of an analytics dashboard and ensuring effective implementation and adoption within the publishers
• Developing and communicating best practices in the analysis of data trends around impressions, click-through-rates, creative performance, landing page and site user experience
• Assessing multi-channel marketing performance by benchmarking against historical metrics and KPIs
• Developing and overseeing the execution of A/B tests and optimization of digital marketing tactics
• Providing analysis and strategic advice to the publishers’ marketing teams on major campaigns
• Enhance and implement Macmillan’s tagging and tracking approach, as well as Macmillan’s broader data collection strategy
• Leveraging Google Analytics, Exact Target, and other reporting tools to gain insights about customer segments and their behaviors and preferences and providing strategic advice on how to leverage this insight
• Ensure rigorous quality control over data, analyses and metrics
• Prepare specific analytic deliverables, including reports, graphs, and presentations

Requirements
• Minimum 5 years’ experience in data or marketing analyst role working with digital marketing data (i.e. search, email, web, social, mobile)
• Minimum 5 years of relevant work experience with web analytics packages (Omniture, WebTrends, or Google Analytics)
• Ability to collect data, analyze trends, identify strategic recommendations and present them in an logical manner
• Extensive experience with MS Excel including macros, formulas, pivot tables, and data sorting
• Experience working with large data sets and databases
• Excellent written and verbal communication skills (ability to synthesize, organize and present data) for interacting with internal clients of all levels and functions
• Understanding of the publishing industry and changes in the marketplace
• An innovative, positive, and self-directed attitude
• Organized, self-motivated, hardworking, dedicated, with a strong sense of accountability

Not Required but a Plus
• Experience with IBM Cognos or other reporting applications
• Social Media marketing experience
• Experience with online marketing campaigns, planning and/or research

Education Requirement
• BA/BS, coursework in marketing, mathematics, statistics, or related quantitative field a plus


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