SEO Strategist

Jul 23, 2014
Aug 22, 2014
Ms. Kassie Chen
Full Time
SEO Strategist

Hanley Wood Business Media seeks a SEO Strategist for a pivotal role in its digital first editorial team. The ideal candidate will be part evangelist, part strategist, part analyst. We need someone who can help us create highly optimized content by employing SEO best practices and by analyzing data to identify opportunities for audience growth. This position will play a role in setting policies within the content management system to boost SEO, training journalists to maximize the impact of their work, and helping to define and enforce taxonomy.

To apply, go to

• Manages overall SEO strategy and implementation for assigned channels
• Meets or exceeds competitive traffic goals and standards
• Project manages SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
• Provides and reviews SEO and product requirements for new releases and works closely with Product Managers, Designers, and Development to implement changes
• Initiates product and project initiatives to increase SEO performance
• Performs keyphrase research, META tag development, content optimization, and linking on an ongoing basis
• Conducts competitive benchmarking, analysis, and monitoring
• Produces ongoing performance reports monitored against traffic, indexing, and ranking goals
• Reviews designs and existing websites to maximize SEO opportunities
• Spearheads education, advocacy, and evangelism of SEO
• Performs SEO technical, architectural, and compliance audits on existing websites and new releases

Knowledge, Skills, and Abilities
• Up to 4 years experience at a dedicated SEO consulting firm or in-house SEO position
• Measurable examples of success in link building and search optimization
• Expertise in keyphrase research, on-page optimization, and web analytics
• Ability to evaluate websites from an SEO technical visibility perspective and recommend changes to improve search engine exposure
• Excellent written and oral communication skills to evangelize SEO projects and collaborate with cross functional teams to ensure implementation
• Detailed understanding of search engine ranking factors, algorithms, and information retrieval principles and philosophies
• Experience optimizing large websites with complicated publishing platforms with multiple coding techniques and languages
• Exposure to basics of Search Engine Marketing (SEM) is preferred

Key Measures of Success
• Meeting or exceeding SEO goals and compliance requirements
• Defining and executing SEO strategies for assigned categories
• Successfully working with cross functional teams to drive and complete projects
• Education and Advocacy of SEO