Acount Executive

Employer
Location
San Francisco
Posted
Jul 23, 2014
Closes
Aug 22, 2014
Contact
Mr. David Dobrow
Category
Advertising, Other
Duration
Full Time
SUMMARY

The Account Executive is responsible for the day-to-day management of the client’s business. This position is instrumental in ensuring that all client projects are completed on time, on budget and meet client/agency objectives.

The AE works with Project Management to coordinate agency resources for their projects and will interface with the various departments and personnel that are involved in project development on a day-to-day basis.


ESSENTIAL DUTIES & RESPONSIBILITIES

ACCOUNT MANAGEMENT
•Act as primary client contact for appropriate client match
•Develop knowledge of clients’ business, competitive challenges, and how key strategic issues could impact client/agency objectives
•Develop an understanding of integrated marketing campaign management, production processes and reporting and participate in the marketing planning process
•Learn how multiple marketing disciplines, beyond just advertising or direct response, can best work together to support client goals
•Provide effective/timely communications to agency staff, clients, and partner agencies through conference reports, emails, etc.
•Develop, with AS supervision, tactical briefs based on client/agency input and present briefs to creative team and other agency departments involved in the project’s development
•Learn how to analyze campaign results, draw conclusions and proactively make recommendations to optimize the client’s program
•Learn to evaluate copy, layout/artwork, media plans and production materials against approved briefs and make recommendations as appropriate prior to concepts being presented to clients
•Implement tactical programs through production across channels
•Coordinate development of estimates, billing and vendor invoices within approved budgets
•Track agency time logged against estimates and reconcile on a bi-monthly basis
•Partner with Project Management to confirm that projects in the pipeline are progressing according to client expectation and, if project delays or cost/time overages are suspected, proactively address situation with manager
•Liaise with peers at client partner agencies to manage process effectively and resolve conflict as needed
•Keep supervisor and management fully informed of account challenges and opportunities

AGENCY ENGAGEMENT
•Forge strong cross-agency relationships; help train new team members in agency procedures
•Be proactive – understand the big picture as well as the details and contribute suggestions, new ideas, procedure recommendations, etc. to team and agency management
•Contribute to the overall spirit of gyro by injecting a positive personal impact to the workplace by bringing enthusiasm, energy and a positive spirit to the work environment


EDUCATION/TRAINING/EXPERIENCE

•Bachelor’s degree or equivalent work experience required
•1-4 yrs. relevant marketing programs management and/or agency experience
•B-to-B experience preferred
•Knowledge of 1-2 integrated marketing expertise areas (print advertising, interactive, online/offline direct marketing, vendor management)
•Excellent verbal and written communication skills
•Proficient in Word, Excel and PowerPoint
•Sound analytical skills
•Excellent interpersonal skills


The Account Supervisor is responsible for managing, coordinating and leading agency resources to meet the integrated marketing communication needs of assigned accounts. This position is often the primary day-­-to-­-day interface with mid-­-level client decision-­-makers and, with their Account Director, instrumental to the client’s success with the agency, and gyro‘s financial success with the account. This role also assists agency management to define key strategic issues for clients, and their impact on agency objectives. In addition, they will provide input to the management team on opportunities to generate incremental revenue growth, and will often be responsible for account team direct reports.

•Develop knowledge of clients’ business, competitive challenges, and how key strategic issues could impact client/agency objectives
•Develop an understanding of integrated marketing campaign management, production processes and reporting
•Develop project/creative/media briefs based on client/agency input and present briefs to creative team and other agency departments involved in the project’s development
•Be proactive – understand the big picture as well as the details and contribute suggestions, new ideas, procedure recommendations, etc. to team and agency management
•Lead meetings (internal/client) and deliver presentations clearly, effectively and confidently
•Learn how to analyze campaign results, draw conclusions and proactively make recommendations to optimize the client’s program
•Identify new opportunities within existing accounts and/or with complementary businesses to recommend and sell additional agency services
•Understand multiple marketing disciplines beyond just advertising or direct response (e.g., how all disciplines can best work together to support client goals)
•Forge strong cross-­-agency relationships;

More jobs like this