Senior Digital Content Producer

Location
Charlotte
Posted
Jul 29, 2014
Closes
Aug 28, 2014
Contact
Mr. Derrick Tinsley
Category
Television
Duration
Full Time
Posting Job Description
The Time Warner Cable News and Local Programming Division is looking for a Sr. Digital Content Producer to take a leadership role in helping oversee the direction of TWCNews.com and other Web-based and social media initiatives of Time Warner Cable News across North Carolina. The successful candidate will work in-step with the executive producer and news management to coordinate a thorough and efficient workflow for producing content on multiple digital platforms. Responsibilities include copyediting and publishing online news and feature content, overseeing the day-to-day work of online producers, and assisting in developing strategies for building and maintaining various social media properties.
Essential Duties
- Manage and prioritize news flow and Internet publication times under direction of news managers, including news directors, executive producers and producers.
- Participate in editorial meetings, providing story ideas as well as suggestions for special online content.
- Coach and collaborate with reporting staff to take advantage of the presentation of their stories both online and on social media.
- Pay attention to web metrics and adjust content to optimize the display of the site to viewer interests.
- Take an active role in adapting content effectively for social media and assists in training of news staff in best practices.
- I Interact with followers on various social media platforms and grow the audience.
- Work collaboratively with the digital management team across the TWC Local News footprint on items including Web development, editorial projects, sales and marketing initiatives, social media and interpreting metrics.
- Work with producers and assignment editors to aggressively pursue new, interesting and developing stories and use news judgment to effectively prioritize when and how they are presented across all platforms.
- Plan and build special site sections and features that highlight coverage, link platforms and encourage user engagement.
- Eagerly assist with the generation, aggregation, management and utilization of user-generated content.
- When assigned, work with other departments on initiatives that require content integration.
- Apply SEO techniques to increase visibility of content.
- Be familiar with video editing, encoding formats, and live streaming.

Daily Responsibilities
- Prepare news and feature stories based on on-air scripts and information provided by the assignment desk, wire services, newspapers, press releases, station archives and footage shot in the field.
- Copyedit on-air scripts, correcting for accuracy, clarity, factual content, grammar and spelling while maintaining editorial standards and reporter's personal style.
- Disseminate digital content plan to news staff following editorial meetings and works with digital content producers to ensure it is followed and adapted for items appearing on multiple platforms.
- Adjust appearance and placement of content based on real-time analytics including website traffic and social media insights.

- Ensure recirculation by accompanying high-traffic content with relevant links.
- Produce special editorial content and expanded sections on an as-needed basis.
- Maintain highest degree of quality and ethical standards in presentation of material.
- Read local newspapers, news blogs, and news websites to remain current with local, regional and national news.
- Operate a suite of software that includes the Dalet newsroom management system, web content management system, and computer-based video encoding and image capture applications.
Requirements
- Ability to work well collaboratively and communicate effectively with editorial, technical, creative and administrative personnel.
- Strong writing and editing skills are essential.
- Must be technically savvy, and have excellent computer skills and internet search techniques.
- Knowledge of best practices on professional journalism social media accounts.
- Has a working knowledge of HTML, CSS, Photoshop, web scripting, and FTP.

- Must be able to work on multiple tasks simultaneously and in a deadline driven environment.
- Must show strong news judgment and play an active role in news gathering
- Organizational skills are essential to success.
- This position is full-time and may require you to work shifts that include holidays, nights and/or weekends.

- Is eager to react quickly to breaking news/severe weather and make common sense decisions under the pressure to tell the story.
- Must be a self-starter and able to form personal profession goals that are in line with the strategy of the supported platforms.
- Candidate will maintain a positive work atmosphere that strengthens the team.
- Responds attentively to viewer emails regarding content and technical questions.
- Strong organization skills are a must.
- Will perform other duties as assigned
Education/Experience
- B.A. Degree in Communications, Journalism, related field, or equivalent combination of education and experience.

- Minimum of two years online media publication or production writing desired.



"NO PHONE CALLS" "Include resume in text of email/or attachment

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