Audience Development & CRM Director

New York
Aug 01, 2014
Aug 31, 2014
Human Resources
Full Time
Ad Age is seeking a strategic, creative thinker to be its new director of CRM and audience development. This role is responsible for driving audience revenue and growing and cultivating our audience database. This person should be a skilled digital and direct marketer with a strong understanding of customer acquisition and retention strategies, subscription management, social media, web analytics and related technologies.
The CRM and audience development director will work with the senior management team to refine and implement the audience strategy for Ad Age and grow the associated revenue. This role is also responsible for creating annual audience development budgets, and managing to those budgets.

Key job responsibilities include:
o Develop a pricing, packaging & promotional strategy that drives subscriptions to and purchases of paid content
o Optimize the registration processes to bring in more registrants and add key data on those users over time
o Oversee retention promotion to drive renewals, repeat purchases and revenue per user; reactivate lapsed customers
o Maximize size and health of email lists
o Collaborate with the integrated marketing manager (a direct report) to define audience-promotion strategy, media mix
o Develop affiliate channels where appropriate
o Define key performance metrics and ensure regular tracking and reporting on those to senior management team
o Work with the Crain circulation operations team and audit manager to prepare and file audit statements when due
o Manage a small but hardworking marketing and audience development team
o Oversee the relationship with Crain-centralized departments, such as customer service
The idea candidate will have:
• Strong (7+ years) experience in digital and direct marketing
• Familiarity with CRM strategies and systems, marketing automation tools
• Experience working on subscription products
• A strong customer focus
• Advanced working knowledge of Excel, Google Analytics and other analysis tools • An aptitude for management and organization
• Bachelor’s degree
• Experience with e-commerce and BtoB brands, products or services are considered pluses

Advertising Age is the leading brand serving the marketing and advertising communities through a variety of properties and platforms including print, digital, events, research and custom projects. Our team is passionate about our brand and dedicated to being the most-valued resource for marketing, agency, media and digital information.

Crain Communications Inc. is one of the largest privately-owned business publishers in the U.S. with over 25 leading business, trade and consumer titles in North America and Europe. As an authoritative source of vital news and information to industry leaders and consumers worldwide, each of the company's newspapers, magazines and electronic news sites have become required reading in their respective sector of business and consumer market. Providing unmatched value and award-winning editorial excellence, the company is respected for its dependable journalism which readers have relied upon for over 90 years.
We thank you for your interest in Crain Communications and invite you to visit our website as positions are updated regularly. This is a great time to join our organization -- a profitable, well established publishing leader.
Crain Communications is an Equal Opportunity Employer.