Assistant Marketing Manager
The Random House Publishing Group seeks an Assistant Marketing Manager for the Random House and Spiegel & Grau division. This position will report to the Director of Marketing and is ideal for those who have a passion for literary fiction and non-fiction. The Assistant Manager will be responsible for the marketing campaigns for frontlist and backlist authors, promoting the Random House Reader's Circle book club platform, and will work in collaboration with publicity, sales, and the marketing team to create consistent messages to reach our targeted audiences.
-Thinking out of the box to generate, plan, and execute creative ideas for promotional campaigns
-Brainstorming targeted messaging, taglines, and content
-Managing the creation of campaign materials including ad reservations, writing copy, coordinating with design and production, and campaign reporting
-Developing long-term integrated marketing strategies and adhering strictly to budgets
-Digital marketing campaign execution such as creating and updating Facebook profiles for authors, handling digital ads, coordinating corporate and author e-newsletters, and updating website content
-Coordinating marketing mailings including writing galley letters and researching/creating/tracking new lists
The ideal candidate has a BA in marketing or a related field, as well as at least one year of publishing industry experience and a strong understanding of marketing. Candidates must have demonstrated proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. This role requires strong communication, organization, exceptional attention to detail, and the ability to prioritize and multi-task in a dynamic environment.
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