Copywriter

Employer
Location
New York
Posted
Aug 22, 2014
Closes
Sep 21, 2014
Contact
HR Contact
Category
Other
Duration
Full Time
Are you up for a challenge? We are a professional membership association for CPAs in New
York looking for a creative and collaborative copywriter to be a transformative figure in our
marketing department. You’ll be marketing continuing education courses and membership
programs to more than 28,000 financial professionals in diverse areas of expertise, including
CFOs, tax experts, auditors, and business administrators. You will not only write copy but
also develop and execute marketing plans and strategies to meet registration targets for our
education programs.

Responsibilities

• Gather, research, and analyze complex technical and regulatory information from a variety
of sources to determine appropriate and effective selling presentations for products and
services.

• Conceive, develop, and produce effective digital and print marketing campaigns

• Work across multiple departments and stakeholders to identify appropriate positioning and
messaging for these campaigns.

• Draft promotional copy for for a multitude of print and online products, including press
releases, web and microsite copy, promotional emails, display ads, direct response
brochures and sales collateral material.

• Be nimble and responsive to changing market factors in implementing changes in strategy.

• Build social media marketing efforts that will drive user engagement and sales.

• Be adept with email marketing client technologies, including conducting database list
queries to generate targeted lists for direct marketing campaigns.

Knowledge and Skills:

• Bachelor’s degree in marketing, journalism or related communications field

• Strong copywriting and proofreading skills

• Minimum of three years of marketing experience

• Mature decision-making skills that rely on experience, creativity, and research.

• Creative, detail-oriented, and capable of meeting multiple deadlines in a fast-paced
environment

• Strong written communication skills with the ability to proofread and copyedit creative

• Ability to handle multiple projects simultaneously

• Energetic and enthusiastic personality with a strong work ethic

• Team player with ability to work effectively with internal and external partner

• Comfortable in working with internal databases

The New York State Society of Certified Public Accountants is headquartered in New York City, is an equal-opportunity employer and offers competitive salaries, professional growth opportunities, and a comprehensive selection of benefits. Salary for this position is commensurate with experience.

Please send a cover letter, a resume, and salary requirements

More jobs like this