Marketing Manager – Gotham/Avery

New York
Aug 28, 2014
Sep 27, 2014
Human Resources
Marketing, Publishing
Full Time
Our Gotham and Avery imprints are seeking a Marketing Manager to work on their non-fiction titles that include high-quality, commercial nonfiction and health, self-help, diet, and fitness. This position is responsible for executing marketing plans, providing marketing materials to sales, maintaining title budgets, and booking print, radio and online ad campaigns. The Marketing Manager works closely with the Publicity Director to create the most robust campaigns for the titles.

Gotham and Avery have a history of publishing NYT Bestselling thought leader books, as well beautiful cookbooks, wellness titles and celebrity memoirs. Recent titles include Brené Brown’s Daring Greatly, The Oh She Glows Cookbook by vegan blogger Angela Liddon, Success through Stillness by Russell Simmons, and Stanford Professor Kelly McGonigal’s The Willpower Instinct.

Specifically the Marketing Manager:
•Plans and implements creative marketing campaigns
•Coordinates and prepares for launch meetings, planning meetings and sales conference, including the creation of Title Information packets, promotional materials and sell sheets; liaises with editorial, managing editorial and sales
•Maintains separate budgets for each title and handles invoices
•Creates and maintains annual budget grids, submits quarterly forecasts, and reviews monthly coop reports
•Maintains a working knowledge of all necessary systems and communicates any changes in process or functionality to the imprint
•Attends weekly publicity/marketing meetings and bi-weekly imprint meetings•4 year college degree or equivalent experience required

•Minimum 3 years prior related experience in book sales and/or marketing
•Highly organized with a strong attention to detail
•Excellent oral, written and interpersonal communication skills
•Proficient with Outlook, Word and Excel

Please email your resume and cover letter with salary requirements to indicating the position for which you are applying in the subject line. No phone calls/agencies please.

More jobs like this