Temporary Customer Acquisition Manager, Giada - Clarkson Potter

New York
Aug 29, 2014
Sep 28, 2014
Part Time
About our company
Penguin Random House LLC is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Clarkson Potter, part of Crown Publishing Group, seeks a Temporary Customer Acquisition Manager who will shape and execute new customer acquisition strategies for Giada, a weekly digital publication from Giada De Laurentiis (http://www.giadadelaurentiis.com/). As part of a small innovation team, you will be able to manage and touch all aspects of the customer acquisition funnel.

Responsibilities include:

_ Developing and implementing holistic subscriber acquisition strategy for paid subscription-based digital publication
_ Managing prioritization and execution of acquisition initiatives, from idea conception through launch
_ Optimizing customer acquisition funnel and A/B test new ideas to validate their viability
_ Setting clear KPIs to measure campaign and business success
_ Setting up a proper customer data table and track all relevant data
_ Clear communication with business owners, editorial, marketing and digital/business development teams

Our requirements
The ideal candidate will have:

_ 3 - 5 years experience in digital subscriber acquisition and / or customer acquisition in an e-commerce environment
_ Experience in native advertising, paid search, paid social media advertising, contextual advertising, display advertising, affiliate and email marketing, as well as re-targeting and referral programs
_ Strong working knowledge of e-commerce, direct response, subscriber acquisition and lead generation
_ Strong analytical skills with a keen eye for action-oriented metrics
_ Ability to quickly generate and execute customer acquisition initiatives based on data analysis
_ Experience with Google Analytics or other web analytics tools
_ Experience with Flurry or other mobile analytics tools
_ Experience with managing tight budgets, and proven track record in successful digital audience growth
_ Proficiency in MS Excel, File Maker Pro or other database tools
_ Ability to understand business needs and think creatively and strategically to meet those requirements
_ Understanding of Giada_s brand and voice as well as a strong interested in food and lifestyle content a plus
_ Excellent interpersonal, written and verbal communication skills
_ Self-motivated, result driven team player attitude with strong organization skills

Thank you for your interest in Penguin Random House. Penguin Random House is an Affirmative Action/Equal Opportunity Employer.

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