Temporary Customer Acquisition Manager, Giada - Clarkson Potter

Location
New York
Posted
Aug 29, 2014
Closes
Sep 28, 2014
Duration
Part Time
About our company
Penguin Random House LLC is the world's largest general trade book publisher. It is a division of Bertelsmann SE & Co. KGaA, one of the foremost media companies in the world.

Your tasks
Clarkson Potter, part of Crown Publishing Group, seeks a Temporary Customer Acquisition Manager who will shape and execute new customer acquisition strategies for Giada, a weekly digital publication from Giada De Laurentiis (http://www.giadadelaurentiis.com/). As part of a small innovation team, you will be able to manage and touch all aspects of the customer acquisition funnel.

Responsibilities include:

_ Developing and implementing holistic subscriber acquisition strategy for paid subscription-based digital publication
_ Managing prioritization and execution of acquisition initiatives, from idea conception through launch
_ Optimizing customer acquisition funnel and A/B test new ideas to validate their viability
_ Setting clear KPIs to measure campaign and business success
_ Setting up a proper customer data table and track all relevant data
_ Clear communication with business owners, editorial, marketing and digital/business development teams


Our requirements
The ideal candidate will have:

_ 3 - 5 years experience in digital subscriber acquisition and / or customer acquisition in an e-commerce environment
_ Experience in native advertising, paid search, paid social media advertising, contextual advertising, display advertising, affiliate and email marketing, as well as re-targeting and referral programs
_ Strong working knowledge of e-commerce, direct response, subscriber acquisition and lead generation
_ Strong analytical skills with a keen eye for action-oriented metrics
_ Ability to quickly generate and execute customer acquisition initiatives based on data analysis
_ Experience with Google Analytics or other web analytics tools
_ Experience with Flurry or other mobile analytics tools
_ Experience with managing tight budgets, and proven track record in successful digital audience growth
_ Proficiency in MS Excel, File Maker Pro or other database tools
_ Ability to understand business needs and think creatively and strategically to meet those requirements
_ Understanding of Giada_s brand and voice as well as a strong interested in food and lifestyle content a plus
_ Excellent interpersonal, written and verbal communication skills
_ Self-motivated, result driven team player attitude with strong organization skills


Thank you for your interest in Penguin Random House. Penguin Random House is an Affirmative Action/Equal Opportunity Employer.

Submit application to
Please apply using our online application process.

For more information, please visit our web site at:
http://careers.randomhouse.com




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