Vice President, Public Relations

Location
New York City, New York (US)
Salary
Competitive annual salary
Posted
Jun 16, 2016
Metro Area
New York
Duration
Full Time

Position: Vice President, Public Relations
 

Primary Areas of Responsibility: Support the SVP in the development, implementation and management of the public relations program, both directly and as managed by agencies, and internal communications efforts.
 

Reports to: SVP, Communications, Marketing and Publishing
 

Works closely with: Communications, Digital, Marketing and Research Departments
 

Duties and Responsibilities:

  • Write messages, press releases, blog posts, social media content and bylines; develop executive briefing materials.
  • Establish, nurture and proactively manage relationships with target media outlets and contacts; act as association spokesperson for regional and trade press opportunities.
  • Integrate public relations strategies into marketing initiatives focused on existing members and building awareness across new potential member bases.
  • Develop social media content for key executives; coordinate with broader digital marketing team.
  • Assist with content development and updates for sections of ICSC’s website.
  • Consult and partner with key business leaders including those in research, advocacy and education departments on communications to address and inform strategic business needs.
  • Develop and implement internal communications strategies that engage and motivate employees in achieving business goals, and that advance the culture; oversee Association Intranet.

Required Qualifications:

  • 12+ years of proven ability to develop strategic public relations/communications programs and successfully execute upon them.
  • Excellent media relations skills, prior experience as company spokesperson.
  • Strong writing skills across multiple communication vehicles (including print, online, social media, etc.) and types (including press releases, bylines, social media content, plans, reports, etc.).
  • Strong understanding of social media best practices and how to leverage these channels to educate and engage audiences on key communications platforms.
  • Strong editing and proofreading skills.
  • Excellent project management skills, with attention to detail; proactive and takes initiative.
  • Proficiency and prior experience in managing agencies and outside vendors.
  • Ability to multi-task in a fast-paced environment and ability to deal with ambiguity.
  • Strong interpersonal communication skills. Must be capable of building successful relationships with internal clients, including those at the senior executive level.
  • Experience in successfully leading communication efforts in a team environment.
  • Retail / retail real estate industry background a plus.

Please submit resume and salary requirements for consideration.

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