VP of Marketing

Employer
Protenus
Location
Baltimore, Maryland (US)
Salary
Competitive annual salary and stock options
Posted
Jun 20, 2016
Duration
Full Time

Most hospitals and patients haven’t heard of Protenus (yet). We are a team of trailblazers using the latest advances in data science, visualization, and engineering to fundamentally change the way hospitals protect patient data, privacy, and security.  As our Vice President of Marketing, you will help build our position as a health data security leader. 

Selling a complex analytical product into the hospital enterprise is tough.  A candidate for this role should get excited about our mission of ensuring trust in healthcare for everyone.  Working closely with the sales, product and cross-functional teams, you will create innovative campaigns to help potential customers discover our product. You will also drive awareness, demand generation, brand building, influencer relations, measurement and other activities and channels to help grow the Protenus brand.

Key Responsibilities:

Create company narrative and manage messaging for all stakeholders

Identify and craft innovative, breakthrough marketing campaigns and channels to reach hospital C-Suite 

Drive content development for campaigns, online programs, SEO, etc.

Develop and arm sales team with tools to be successful

Sharpen and manage our PR and social media marketing presence

Desired Skills and Experience

10+ years experience running marketing for a fast-growing startup, preferably in the enterprise IT space.  Security and/or healthcare experience are also helpful

Understanding of customer segmentation and experience using data and analytics to inform and influence decision-making

Strong analytical, funnel optimization and metrics/measurement acumen

Skill in building and managing a marketing team - while the team is small now, the role will rapidly grow, and we’ll need someone to lead as well as execute

Exceptional  storytelling and communication skills

Above all, a unique and creative mind - we’re looking for people who won’t just parrot our existing voice and presence but add their own unique twist to how the world thinks about Protenus.

Similar jobs

Similar jobs