Media Strategist

Location
New York City, New York
Salary
Commensurate with experience. Children’s Rights offers a comprehensive benefits package.
Posted
Jan 03, 2017
Closes
Jan 27, 2017
Role
Publicist
Duration
Full Time

Children’s Rights seeks a creative, dynamic media strategist to amplify the organization’s advocacy and bolster its name recognition and brand presence. Reporting to the Director of Communications and Marketing, the Media Strategist will play a leading role in shaping and executing Children’s Rights’ media strategies and securing press placements in all manners of print, online and electronic outlets.

Children’s Rights is a national advocacy organization dedicated to improving the lives of vulnerable children in government systems. Children’s Rights uses civil rights litigation, policy expertise and public education to create positive systems change, with a 20-year track record in the area of foster care reform.

The Media Strategist will drive consistent and effective press coverage that positively impacts our campaigns and help build name recognition for Children’s Rights. The Media Strategist will also be key in developing fresh, smart, concise and powerful messages and talking points and help prepare staff for media interviews.  

The ideal candidate must have a comprehensive understanding of the current media landscape, strong national media contacts that can be leveraged to amplify our work and the ability to develop creative approaches to pitching our campaigns. S/he must be a sharp, concise writer with impeccable grammar and proofreading skills, capable of distilling complex issues into vivid language understandable to stakeholders and general audiences alike. S/he must be confident, proactive, extremely organized, efficient and able to manage multiple projects under deadline pressure with great accuracy. Strong interpersonal skills are necessary. Experience in child welfare and/or legal advocacy is a plus.

Responsibilities
•Craft and implement media strategies to increase Children’s Rights’ press coverage and make the organization’s mission known to the widest possible audience.
•Develop pitches for the organization’s legal campaigns; respond rapidly to breaking news on our cases; quickly handle press inquiries.
•Produce all types of press writing, including press releases, media statements, media advisories, op-eds, letters to the editor and social media copy.
•Create hard-hitting main messages and supporting points that underscore the necessity of our work.
•Help prepare staff for interviews and public appearances through formal media-training exercises and individual prep sessions.
•Draft speeches and talking points for Children’s Rights staff appearing at public events.
•Contribute to the organization’s annual Fostering the Future campaign: procure/edit first-person accounts from those who have experienced state care and shape/implement media and social media strategy for the campaign.
•Manage or assist with events such as press conferences and annual benefit.
•Write and edit copy for printed marketing materials, including newsletters, brochures and annual reports, and the CR website.
 

Qualifications
Bachelor’s degree and minimum of five years of experience in communications, media relations or journalism. Demonstrated success in developing communications strategies and pitching stories to high-profile media outlets. Must have an impressive portfolio of writing samples illustrating facility with copy for a variety of audiences and formats. Experience with Microsoft Publisher and maintaining a WordPress-based website preferred; knowledge of Photoshop a plus.

Salary:
Commensurate with experience. Children’s Rights offers a comprehensive benefits package.

To apply:
Please e-mail a cover letter, résumé and several writing samples demonstrating a range of capabilities to wbrown@childrensrights.org with “Media Strategist” in the subject line. Due to the high volume of submissions, only applicants of interest will be contacted. No telephone calls, please.

Children’s Rights is an equal employment opportunity employer. Women, people of color, LGBTQ and gender non-conforming people and those with disabilities are encouraged to apply.