Digital Media Planner

New York City, New York (US)
Jan 10, 2017
Feb 09, 2017
Metro Area
New York
Full Time

Digital Media Planner


Are you done with working for large agency holding companies? Do you want to join a growing boutique Digital Media Agency where your voice matters?  Then, Silverlight Digital is looking to hire YOU! We are hiring a rock star Senior Digital Media Planner, who will be an integral part of our team.

Silverlight Digital is an independent, well-rounded, energetic group that works at an agile speed by avoiding large agency layers. We work in a team environment and put our clients’ needs first. All team members share a common desire to learn, grow, and seek the opportunity to grow their entrepreneurial spirit. The Senior Digital Media Planner will be responsible for managing several clients across potentially different industries.

Responsibilities include:

  • Help shape our clients’ digital media landscape by leading strategic development to deliver Client/Campaign objectives
  • Create and present innovative media recommendations through integration across the digital spectrum—display, mobile, video, programmatic, social, paid search, and creative
  • Contribute to agency revenue growth by participating in new business pitches
  • Maintain and strengthen relationships/partnerships with media vendors, ad tech companies, and agency partners
  • Act as intermediary between internal departments, such as account management, finance, and search/social
  • Negotiate media space and data targeting to optimize budget and return on investment
  • Troubleshoot and escalate potential issues in a proactive manner
  • Review industry trades for new sites, innovative and creative ad units and technologies, as well as competitive information
  • Ability to work in a team environment that promotes collaboration, as well as work independently


  • 3 - 4 years of digital media planning/buying within an agency or client environment
  • Demonstrated experience developing media plans/strategies (example may be requested)
  • Keen understanding of the evolving digital landscape, and how digital fits into the overall marketing mix
  • Experience training and managing junior team members
  • Excellent written and verbal communications skills as well as presentation skills
  • Highly proficient in MS Office products, particularly Excel, PowerPoint, and Outlook
  • Experience in a client-facing role
  • Pharmaceutical experience is a bonus, but not mandatory
  • Experience with Ad Serving (DoubleClick) and Bid Management technologies (Programmatic Trading Desks)
  • Ability to use syndicated research to guide strategic thinking (i.e. comScore, Nielsen @Plan, etc.)
  • Effective time management skills, ability to multitask and prioritize proactively, and ability to produce high quality work in a fast-paced environment
  • Detail-oriented
  • Strong analytical mindset