Manager of Web & Digital Strategy

New York City, New York
Competitive annual salary with benefits including 401k option
Jan 11, 2017
Digital Marketing
Metro Area
New York
Full Time

The NY Kids Club is seeking an experienced digital media strategist passionate about creating/delivering great digital experiences with the brand through effective, user-friendly technology and beautiful design. The Manager of Web & Digital Media reports to the Director of Marketing.


Principal Responsibilities:


  • Develop the digital marketing strategy and oversee implementation in areas including SEM, SEO, remarketing, e-marketing and e-commerce conversion optimization to grow sales.


  • Implement best practices to drive online customer acquisition, conversion and revenue. Optimize customer cost of acquisition and drive overall profitability of digital/web marketing efforts.


  • Define and own digital/web marketing KPIs across awareness, acquisition, usage, engagement and retention.


  • Manage digital marketing budgets and third-party agencies for activities including SEM, SEO, third-party ad networks and other marketing partners.


  • Oversee performance analytics for all digital marketing spend.


  • Develop and execute e-commerce conversion strategies including shopping-cart, landing page optimization, and A/B testing.


  • Create innovative customer experiences that drive growth for the NY Kids Club through online and mobile presences.


  • Oversee/implement Search Engine Optimization strategies that will position NY Kids Club as a top search contender for relevant keywords.


  • Lead front end and backend platform design/development functions for all NY Kids Club portfolio sites and mobile applications.


  • Provide guidance, direction and oversight to web development team.


  • Establish and collaborate with an internal QA team for testing and rollout.


  • Work with Director of Sales for functional definition and delivery.


  • Provide timeframe estimates and play a key role in project planning.


  • Clearly communicate development and delivery priorities and status to stakeholders on a weekly basis.


Preferred Experience and Qualifications


  • 7+ years of experience in a digital marketing execution and strategy role.


  • Degree in Marketing, Communications, Business or equivalent experience.


  • Prior experience implementing successful digital marketing strategies, programs and tactics with proven results.


  • A deep understanding of digital marketing best practices and the ability to implement them.


  • Must be analytical, quantitative and driven by metrics.


  • Proven background and experience in SEO and SEM and other forms of online marketing required.


  • Experience working with and leveraging CRM and marketing automation systems (preferably


  • High degree of understanding and knowledge regarding online ad exchanges, Google Analytics or other web analytics systems, SEM and SEO required.


  • Established record of delivering effective strategies resulting in increased traffic and conversion.


  • Possess a solid understanding of development and design aptitude for web and mobile applications.


  • Proven ability in overseeing design of sites and apps with heavy user interaction.

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