Digital Marketing Manager
This is a senior level position intended to come up with new strategic initiatives to increase digital sales and reduce calls from customers utilizing My Verizon and Support. This position will need to identify My Verizon specific offers that will entice customers to purchase while enhancing their loyalty to Verizon. Additionally, this position will need to develop programs that encourage ongoing engagement with the digital properties, primarily the Mobile First App. To achieve the sales and call reduction targets for digital this year, this position will need to identify offers, develop business cases, negotiate with internal stakeholder and vendors, communicate with executives and drive initiatives to completion and measure the results.
Ideate new strategic initiatives using segmentation data
Develop compelling reasons for customers to use self serve as primary resource
Create strategic engagement roadmap with goal of achieving 80% app utilization.
Socialize strategic initiatives with stakeholders.
Compute revenue financials in monthly/yearly increments up to 5 years
- Bachelor's Degree in related field or equivalent experience
- Six or more years of relevant experience
- Ecommerce experience
Ideally, you'll also have:
- Excellent command of microsoft office products, excel, ppt
- Strong presentation skills
- Experience leading project teams and operations team
- Digital analytics monitoring experience
- CRM experience
- Business Case authoring experience
- Strategic Initiation experience
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.