Social Media Coordinator

Employer
Location
San Diego
Salary
Green Flash is looking for a results-driven Social Media Coordinator to plan and execute our social
Posted
Feb 16, 2017
Closes
Mar 18, 2017
Metro Area
San Diego
Duration
Full Time

Our ideal candidate currently lives in the San Diego metro area as this is a full time role that will be located at oru San Diego corporate offices.

The Social Media Coordinator must be a self-starter who is able to work in a fast-paced, high-pressure environment with a variety of dynamic personalities. This position is located in San Diego, CA.
•Develop and implement social media strategy and best practices across various platforms (e.g. Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, Google+, Tumblr, Vine, etc.)
•Develop and implement daily, weekly, campaign-driven and long-term social media content strategy
•Execute the social media plan utilizing tools such as Sprout Social, WordPress, etc.
•Write social media content that is consistent with the Green Flash brand voice and incorporate SEO best practices
•Work with creative teams to develop and apply imagery that is consistent with the brand messaging
•Track, measure and report results; use data to optimize and evolve our social marketing strategies
•Organize and execute contests and giveaways
•Grow the brand’s social media audience & engagement across all channels, and create a sense of community among top contributors – engage with audience/community and respond/react to comments appropriately
•Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques
•Monitor social media forums, chat rooms and community platforms (blogs, etc)
•Work with Communications team to develop the Green Flash blog feed, including back end SEO management
•Data entry of regional Green Flash events on corporate website, social channels, regional media calendars and other partner calendars
•Develop content and draft copy for weekly e-newsletter sent to national and regional consumers
•Distribute and track weekly newsletter dissemination via MailChimp software
•Implement strategy to grow newsletter database
•Manage & redistribute incoming email inquiries to the info alias and respond where appropriate
•Become a brand ambassador and advocate of Green Flash in social media spaces, engaging in dialogues with our audience where appropriate
•Own and update brand’s social media dashboard and report success and lessons learned; actively “listen” to the social media community and regularly report findings.

Desired Skills and Experience
•2+ years of social media management for a brand, website and/or media company
•Bachelor’s Degree in marketing, communications, advertising or related degree
•Understanding of the craft beer industry, experience working in the craft beer industry is a plus
•In-depth knowledge of social media for business use and technical familiarity with popular social media platforms and tools and their respective participants (Facebook, Youtube, Twitter, Instagram etc.)
•Team player, with the confidence to take the lead and guide and educate other departments when necessary on social media tactics and strategies
•Good technical understanding of web tools including tools currently in use including WordPress, SproutSocial, MailChimp, Microsoft Office, with an ability to pick up new tools quickly
•Solid knowledge of search engine optimization principles and best practices
•Excellent copywriting and communication skills; working knowledge of writing for SEO
•Experience working with advertisers on social campaigns a plus
•Editorial and/or a marketing/PR background helpful
•Ability to develop a genuine passion for our brand and products
•Ability to travel 10%, and work nights and weekends and needed for industry-related events