Digital Marketing Coordinator

Employer
CAPEZIO
Location
10013, New York City
Salary
Commensurate with experience.
Posted
Mar 20, 2017
Closes
Apr 19, 2017
Ref
159853
Specialty
Digital Marketing
Metro Area
New York
Duration
Full Time

Capezio, a leading manufacturer of dancewear for over 119 years, is seeking a qualified individual for our Totowa, NJ headquarters. The Digital Marketing Coordinator will be responsible for the day-to-day execution of deliverables related to website, blog, analytics, email marketing, customer acquisition and more.

These duties include, but are not limited to the following:

  • Develop reports using web analytics to better understand customer acquisition, site behavior & marketing campaign analysis
  • Continually analyze campaign reports and test data to ensure future marketing initiatives are more efficient and effective
  • Manage web promotional calendar & planning regarding, email deployment, and promotions
  • Review the website and blog on-going to ensure accuracy and to identify potential issues and opportunities for growth
  • Assist with testing new site functionality testing as necessary
  • Project manage email marketing using A/B testing to improve content, design and deployment of online promotions
  • Establish key objectives for improvements with ecommerce team to understand new customer behavior and develop relevant retention programs

Requirements

  • 2+ years of relevant experience in e-commerce
  • Practiced in the use of HTML and CSS
  • Experience using WordPress
  • Experience with Google Analytics or similar Web Analytics tools
  • Knowledge of e-commerce technology including but not limited to website CMS, Customer Review Platforms, & Email Marketing Platforms
  • Proven leadership of successful e-commerce projects
  • Must be a hands-on team member. The person must operate with a start-up mentality to move the business forward; this means being resourceful, collaborative and a creative solution-seeker
  • Strong organizational and multitasking skills with ability to balance competing priorities
  • Photoshop experience a plus

Capezio® offers competitive pay and other associate benefits. EOE/ADA.

 

If you like working with great people, and helping everyone find the dancer within,

please apply by email to:

Kyle.Keehan@Capezio.com

Please use the subject: Digital Marketing Coord