Digital Marketing Coordinator

10013, New York City
Commensurate with experience.
Mar 20, 2017
Digital Marketing
Metro Area
New York
Full Time

Capezio, a leading manufacturer of dancewear for over 119 years, is seeking a qualified individual for our Totowa, NJ headquarters. The Digital Marketing Coordinator will be responsible for the day-to-day execution of deliverables related to website, blog, analytics, email marketing, customer acquisition and more.

These duties include, but are not limited to the following:

  • Develop reports using web analytics to better understand customer acquisition, site behavior & marketing campaign analysis
  • Continually analyze campaign reports and test data to ensure future marketing initiatives are more efficient and effective
  • Manage web promotional calendar & planning regarding, email deployment, and promotions
  • Review the website and blog on-going to ensure accuracy and to identify potential issues and opportunities for growth
  • Assist with testing new site functionality testing as necessary
  • Project manage email marketing using A/B testing to improve content, design and deployment of online promotions
  • Establish key objectives for improvements with ecommerce team to understand new customer behavior and develop relevant retention programs


  • 2+ years of relevant experience in e-commerce
  • Practiced in the use of HTML and CSS
  • Experience using WordPress
  • Experience with Google Analytics or similar Web Analytics tools
  • Knowledge of e-commerce technology including but not limited to website CMS, Customer Review Platforms, & Email Marketing Platforms
  • Proven leadership of successful e-commerce projects
  • Must be a hands-on team member. The person must operate with a start-up mentality to move the business forward; this means being resourceful, collaborative and a creative solution-seeker
  • Strong organizational and multitasking skills with ability to balance competing priorities
  • Photoshop experience a plus

Capezio® offers competitive pay and other associate benefits. EOE/ADA.


If you like working with great people, and helping everyone find the dancer within,

please apply by email to:

Please use the subject: Digital Marketing Coord

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