HBO Audience Growth & Acquisition Associate Manager (Freelance)

Employer
HBO
Location
New York City, New York (US)
Salary
HBO (Freelance) Audience Growth & Acquisition Associate Manager
Posted
Apr 27, 2017
Closes
May 27, 2017
Metro Area
New York
Duration
Freelance

OVERALL SUMMARY:

HBO is seeking a freelancer to join the User Acquisition and Digital Media team. The ideal candidate is a data-driven marketer with exceptional project management skills. He/She will play a key role in the development and execution of audience growth strategies and acquisition marketing campaigns for HBO NOW and our other Digital Platforms (HBO GO, HBO.com) across paid, owned and earned media types.  

PRIMARY RESPONSIBILITIES:
 

 

  • Generate creative solutions to drive more visitors through social media, email, SEO and paid traffic acquisition

  • Measure and analyze web traffic to determine key traffic drivers and audience spikes and funnel insights into editorial and product development.

  • Identify and vet partner traffic growth opportunities, such as newsletter link exchanges, social link exchanges, and syndicated content partnerships.

  • Work cross functionally to execute integrated multi-platform lead generation campaigns, ensuring efficient lead capture through optimized dynamic landing pages, and other marketing automation assets and processes.

  • Assist in the development of customer acquisition buying journeys, identifying user segments and their associated user behavior and profiles to help inform audience development strategies.

  • Analyze and report on performance and KPI's across marketing tactics and formulate testing plans to achieve ongoing optimizations to improve emails, app store and landing pages to increase demand generation, traffic growth and conversion.

  • Ensure all sites are properly tagged/tracked and provide quality assurance to ensure that creative, copy, links and all assets are correct prior to campaign deployment.


  • REQUIREMENTS:
     

     

  • 3-5 years of experience in audience growth and online digital marketing.  Experience in SEO a plus.

  • Exceptional data skills including strong command of web/mobile analytics and Ad Tech concepts and platforms (Adobe, DoubleClick, AppsFlyer, Oracle Marketing Cloud, Knowledge of Facebook Business Manager, Insights, Google Adwords)

  • Exceptional communication, presentation and relationship management skills - deep cross-functional collaboration is required.

  • Proactive, energetic self-starter who thrives on getting things done in a fast-paced environment.

  • Ability to juggle multiple projects with ease and perform under pressure with a strong attention to detail.

  • Bachelor’s degree required.