Media Planner / Buyer

Saratoga Springs, New York
Competitive salary, medical insurance, retirement plan, paid time off & summer Fridays!
Jun 19, 2017
Metro Area
New York
Full Time


Reporting to the agency President, the Media Planner / Buyer is responsible for the development, communication & successful execution of Agency media plans. In collaboration with the Digital and Accounts Teams, the Media Planner and Buyer will ensure media campaigns deliver the optimal impact to clients. The ideal candidate will have exceptional critical thinking skills and the ability to lead & influence change.

Duties & Responsibilities

  • Responsible for planning and purchasing the advertising space in print, outdoor, broadcast, and online outlets, such as magazines, billboards, radio stations, television stations, and websites
  • Understand client goals and budget and research what media are available in the markets
  • Leveraging market research information, such as demographics, media usage, ratings and the type of content in a given vehicle, the media buyer to plan and select the best possible venue or medium for an advertising campaign
  • Monitor the purchased media to make sure the advertisements appear as planned, and they credit or bill clients as necessary to settle accounts
  • Negotiate with advertising sales agents to acquire cost-efficient and budget-conscious advertising space, sponsorships, or product placements
  • Prepare reconciliations and recaps for media programs
  • Build relationships with advertising sales agents to obtain the best prices and values for advertisement placements, campaigns, or even media bundles
  • Manage PBS Pledge Drives
  • Secure added value, bonus and trade schedules to enhance coverage and to provide value for the client
  • Procure promotional activations and third party partnerships to compliment paid programs
  • Proactively seek out new media opportunities and trends to inform clients and provide best service
  • Establish and leverage media campaign Key Process Indicators and use them to drive decision making


  • BA/BS in Business, Marketing, Advertising, or Communications - required
  • A minimum of 3 year’s experience as a Media Buyer - required | within an agency - preferred
  • Demonstrated success in persuasive communication and overcoming objections - required
  • Demonstrated success of business acumen in the execution of client facing work - required
  • Proven success in analysis and decision making - required
  • Demonstrated strength in use of advertising market place to optimize cost and effectiveness - required

Benefits & Compensation

  • Be a part of a growing company committed to creativity & superior client service
  • Compensation commensurate with experience
  • Health Insurance offered to fulltime employees
  • Holiday & Vacation time offered for fulltime employees following successful completion of the introductory period
  • Retirement program offered

Working Conditions & Physical Efforts

  • Work is performed in an interior/office work environment
  • May be required to lift up to 30 lbs.
  • Ability to sit for a prolonged period of time
  • Vision occurs continuously with the most common visual functions being those of near vision, depth perception, and ability to adjust focus
  • Talking and hearing occur continuously in the process of communicating with colleagues, vendors & customers
  • Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or operate equipment
  • No or very limited exposure to physical risk

The duties and responsibilities, qualifications, physical conditions and other statements contained herein represent the current general nature of the job described, and are subject to change at any time, with or without notice. This job description does not limit in any way the assignments given to an employee in this role. Employees are expected to perform any and all duties (compliant, legal & ethical) assigned by the LIFT leadership, collaboratively and with the best intention of the customer and company.