Director of Email Marketing/Web
Intrigue.TV is seeking a hands on Director of Email Marketing/Web for a very exciting group of projects both inside and outside of Connecticut. First and foremost is an email based newsletter founded in 2001 and does quite well with retention, but we need to build this out to be even more of a powerhouse. We are seeking someone with a sense of humor and fun in writing plus a desire to go out and experience events and life in general. You must have common sense and be awake at the wheel.
Your skills should include basic html coding and design, database management, a good eye for design, strategy for developing readership in newsletters, creative writing for newsletters, working with a researcher, marketing strategy, strong knowledge of various email services, and of course creativity/imagination.
To be more specific and adding to the above, your skill set should include being able to:
- Set up forms
- Tag emails
- A/B testing
- Change/reformat emails and templates
- Measure lead generation, click throughs, traffic
- Report campaign metrics/data to the team
- Use analytics to evaluate campaign strategy and drive conversion rates
- Manage Databases
Please send us a cover letter reflecting who you are.