Director of Email Marketing/Web

Employer
Intrigue.TV
Location
New Haven, Connecticut (US)
Salary
Company health insurance with low co-pay.
Posted
Jul 17, 2017
Closes
Aug 16, 2017
Ref
NH EDP
Metro Area
New York
Duration
Full Time

Intrigue.TV is seeking a hands on Director of Email Marketing/Web for a very exciting group of projects both inside and outside of Connecticut. First and foremost is an email based newsletter founded in 2001 and does quite well with retention, but we need to build this out to be even more of a powerhouse. We are seeking someone with a sense of humor and fun in writing plus a desire to go out and experience events and life in general. You must have common sense and be awake at the wheel. 

Your skills should include basic html coding and design, database management, a good eye for design, strategy for developing readership in newsletters, creative writing for newsletters, working with a researcher, marketing strategy, strong knowledge of various email services, and of course creativity/imagination. 

To be more specific and adding to the above, your skill set should include being able to:

- Set up forms
- Tag emails
- A/B testing
- Change/reformat emails and templates
- Measure lead generation, click throughs, traffic
- Report campaign metrics/data to the team
- Use analytics to evaluate campaign strategy and drive conversion rates
- Manage Databases

Please send us a cover letter reflecting who you are.

Thank you!