Search Engine Marketing (SEM) & Pay-Per-Click (PPC) Manager

Location
Flatiron, NYC
Salary
Competitive Salary
Posted
Jul 17, 2017
Closes
Aug 16, 2017
Metro Area
New York
Duration
Full Time

Does this sound like you?

  • A self-starter who takes initiative and enjoys solving problems
  • An analytical mind with strong data manipulation skills
  • A team member who enjoys productive dialogue
  • A hard-worker who prioritizes punctuality and meeting deadlines
  • An ambivert who likes to spend time with people and work in a team environment, but also appreciates the concentration that comes during the solitary moments
  • A researcher who enjoys finding out new perspectives on familiar technologies
  • A multi-tasker who can prioritize tasks while managing several simultaneous projects at once
  • A passionate online marketer who is excited about paid-search

 

If so, you may be qualified for Online Marketing Group’s Search Engine Marketing (SEM) & Pay-per-click (PPC) Manager role. In this role, you will have the opportunity to manage, optimize and expand biddable media campaigns across multiple channels nationwide. As part of the search-engine & pay-per-click team, you will play an important role in PPC strategy and execution while communicating results to the wider team.

 

Please note that this is NOT a sales or media buying position.

This is NOT a SEO position.

We are not able to provide sponsorship.

 

This is a SEM position at an amazing, growing marketing agency that appreciates honest workers. We have a great team that is dedicated to delivering results and making sure that we are always testing out new opportunities and thinking outside of the box.

 

Responsibilities

  • Create, track, analyze, and optimize pay per click campaigns in Google AdWords, Bing Ads, and other biddable platforms
  • Actively manage paid search and pay-per-click campaigns to maximize CPC, CPA, CTR, Search IS, etc. within monthly budgets
  • Measure, analyze, and report performance data against goals and provide appropriate action plans based on conclusions
  • Monitor search trends, best practices, and new opportunities to ensure agency’s growth
  • Collaborate with marketing team at large to integrate performance marketing efforts with broader marketing plan

 

Must Have Qualifications

  • 2+ years of experience in paid search marketing
  • Can easily commute to Flatiron office
  • Ability to work full-time at our office location
  • Google AdWords Certification
  • Reporting and dashboard building skills
  • Ad copy & ad analysis skills
  • Keyword research skills
  • Google Analytics skills
  • Awareness of industry trends and comfortable discussing them
  • Experience with scientific method and applying statistical accuracy to tests
  • Experience with improving quality score and increasing campaign goals
  • Experience with identifying opportunities / optimizations
  • Experience with managing a digital marketing budget

 

Other Ideal Experiences

  • AdWords Editor
  • Demand-side platform
  • Google Display Network
  • Bing Ads
  • Landing page audits
  • AdWords Scripting
  • Real estate experience
  • Knowledge of New York City and of the different demographics that reside in the different neighborhoods

 

Perks!

  • Health insurance coverage and retirement benefits with a company match
  • 50% off gym membership
  • 100% coverage of continuing education classes related to job role
  • Freedom and autonomy in your job to experiment and discover creative new ways to optimize accounts
  • Supportive learning environment to discuss ideas or problems
  • The chance for you to see a direct impact of your work efforts
  • Summer Fridays! Beer & Cheese Fridays in the Winter 😉

 

If interested please e-mail.

Please note we are not able to provide sponsorship.

 

Thanks!

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