Director of Web Content & Digital Marketing

Employer
In The Swim
Location
60185, West Chicago
Salary
Competitive annual salary + health, dental, and 401k
Posted
Aug 10, 2017
Closes
Sep 09, 2017
Metro Area
Chicago
Duration
Full Time

In The Swim which is located in the Western Suburbs close to the DuPage County Airport is a leader in the Residential and Commercial pool industry. Since being founded In The Swim has become America’s #1 Direct Source for Pool Supplies. In The Swim has supplied customers with supplies for their pools and spas for over 30 years.

Job Function: 
Contributes to the ecommerce marketing department by creating, managing and maintaining web content and graphics, managing projects and preparing analysis.

Key Objectives:
• Maintain all website content (products, stores, departments, landing pages, home pages, product reviews, etc.)
• Lead technical and art direction for site migrations and microsites development
• Art Direction of web properties and digital assets
• Assist in management of internet marketing programs 
• Act as liaison between web marketing and sales to improve customer experience
• Manage web content staff

Essential Duties and Responsibilities:
• Maintain the look and feel for current web sites and update all content 
• Create and implement landing pages and product pages ensuring optimized content
• Lead research and development team for site optimization (including A/B Split Testing)
• Manage and direct; new product set-up, image optimization, seasonal updates pricing, source code changes and day-to-day content maintenance and updates.
• Direct the migration and future evolution of brand websites, making technical recommendations, building design templates and maintaining the continuity of each Brand
• Evaluate site bugs and enhancements
• Work with implementation partners to understand the level of each enhancement for the best ROI
• Optimize and manage site search 
• Utilize Endecca software to build dynamic content pages and search results
• Supervise and maintain Product Reviews program
• Meet with internet marketing, IT, and sales staff to address and resolve technical problems, and discuss new directions, ideas and technology
• Communicate with web development team to improve website functionality and troubleshoot problems 
• Analyze web page structures and implement recommendations to increase performance
• Act as web trainer for site maintenance interfaces
• Must be able to continuously monitor industry trends, technologies, and standards and be able to research, recommend, and apply new content, feature and service ideas as they emerge.
• Nurture and develop internal as well as external marketing professionals, designers and consultants
• Maintain and update all search engine optimization efforts for the websites.

Skills and Attributes Needed:
• Must be a self-starter and extremely web savvy
• Exceptional project and time management skills
• Multi-tasker
• Be able to work hand-in-hand with sales, marketing and technical teams in multiple departments or equally as well independently on a project-by-project basis
• Accuracy in reviewing, analyzing and reporting performance data
• Attention to detail
• Excellent communication skills (verbal and written)
• Ability to quickly learn new procedures and adapt to ever changing environment of the web
• Ability to juggle multiple projects andcat change gears quickly

Education/Experience Required:
• Bachelors Degree
• 7+ years experience managing content on a Web property
• 7+ years experience with Adobe programs for optimizing images, graphics and other documents for web use (GIF, JPG, PDF)
• A core understanding of hand-coded HTML and CSS.
• Experience with an enterprise level content management system a big plus
• Experience working in an online ecommerce marketing environment 
• Experience managing and leading a team of creative and technical individuals
• Must have digital art direction experience
• Proficiency in Excel required
• Proficiency in Microsoft Project
• Extensive use of computer and internet
• Nice to have experience with:

  • Endecca
  • Omniture

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