Event Attendance Recruitment Manager

Location
New York City, New York (US)
Salary
Competitive salary, group health benefits, paid time off, 401k
Posted
Aug 11, 2017
Closes
Sep 10, 2017
Metro Area
New York
Duration
Full Time

Summary

Located in New York City, a leading B2B Publishing company is seeking an Event Attendance Recruitment Manager to drive Chain Store Age event attendance. This is a fast-paced position that requires some travel, approximately six trips a year.

Essential Responsibilities

  • Develop and execute retailer recruitment plan to drive CSA event attendance, including telemarketing, direct emails and bulk emails, social media outreach and direct mail activities.
  • Build relationships across the industry and find opportunities to leverage toward attendance goals.
  • Create targeted messaging for different attendee prospects; write phone scripts and email messaging.
  • Respond to incoming email and phone inquiries.
  • Research competitive events for attendee prospects; develop and update attendee prospect lists for recruitment.
  • Develop good awareness of competitive landscape with a focus on overall recruitment positioning. 
  • Attend competitive events (as able) to meet and recruit attendee prospects.
  • Interface and work with the group publisher, executive director of events, and internal support departments to accomplish attendance goals.
  • Provide ongoing concierge service to current attendees, assisting with hotel and travel needs, etc.
  • Develop and maintain a presence and profile at SPECS and X/SPECS, and provide onsite event assistance.

Requirements

  • Prior related experience in an online media publishing company preferred.
  • Deep experience in digital and social media marketing.
  • Highly intelligent strategist with proven track record of driving successful strategies to grow event attendance.
  • Strong organizational skills and attention to detail.
  • Excellent verbal & written communication and interpersonal skills.
  • Ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment.
  • Ability to adapt quickly to new technologies and changing business priorities.
  • Pleasant, professional phone manner skills.
  • Able to work independently but also as a team member.
  • Some travel is required, approximately 5% - 10%.