What you’ll be doing...
OVERVIEWThe Account Manager manages internal clients, provides strategic counsel and assists in business development. The Account Manager is responsible for specific verticals within the retail channel. Responsible for both print and static mediums, the account manager is expected to help lead the strategy and creative development to support retail activities for all Verizon-owned stores and national retailers. A deep knowledge of the retail channel is ideal for this candidate. An ability to be nimble, organized and strategic is required. Passion for marketing and the creative product is necessary. This Account Manager will work closely with clients, creative counterparts and project managers to ensure the creative work addressed business needs and meets creative excellence expectations. Finally, the AM will ensure project management follow-through and accurate delivery. KEY RESPONSIBILITIES
- Serves as initial point of contact for all aligned-client projects and recommends and advises clients on options and capabilities utilizing marketing best practices and channel knowledgeMaintains the “big picture” for projects and client requirements ensuring that related deliverables are treated appropriatelyEvaluates creative brief content for completeness and actionable content that will enable the creative team to create on-target deliverables for the clientPartners with clients to enhance creative brief quality and identify key messages For Tier 1 projects involving multiple components, assists in strategic development, may prepare cost/time estimates, monitors “big picture” progress, and tracks major milestones and actual costs against estimates. Provides strategic counsel and develops a “trusted advisor” relationship with aligned clients Partners with client to develop an Account Plan identifying Tier 1 Creative Services/Marketing projects and goals, as well as expected Tier 2 and 3 needs, across a calendar year that enables Creative Services to staff, prioritize and plan to meet those needs; reviews and updates Account Plan at set intervals across the yearAssumes responsibility for maintaining and growing account volume as appropriate, including: generating new business (e.g., converting current external agency work to the in-house team); recommending new products and updating standard offerings; building strong client relationships; resolving conflicts; improving communication; and ensuring customer satisfaction Serves as the voice within the creative studio for the client and facilitates client interaction with the designers and writers as appropriate. Ensures that the creative team understands client requirements and perspective and that the final output aligns as appropriate. Understand clients’ products, audiences and business objectives and ensures they are applied to client products; collaborates with designers and writers to ensure product delivers on client promisesReviews products for quality, consistency, accuracy, and advancement of the visual and verbal brand in design reviews, and ensures that consistent image/message is conveyed across the client’s productsAttends sales, strategy, status, project kickoff, and other client meetings. Helps client understand the importance of the brand and marketing objectivesSets expectations with clients, e.g., when and what they will see next as part of the creative process, budget expectations, solution response expectations, and follow-up process and metrics expectationsAppropriately balances client desires, business needs, marketing standards, and brand identityInvolves direct supervisor as appropriate and alerts him/her to potential challenges and opportunities for the Creative Services team Works with manager and extended team to develop departmental standard operating procedures, workflows and enhanced infrastructure
What we’re looking for...Skills and knowledge required
- Experience within the retail channel is preferred. Ability to write briefs, work closely with all disciplines within the agency and clients and collaborate. Demonstrates expertise in applicable applications and tools such as Microsoft Office and project management softwareExhibits broad understanding of traditional and emerging channelsDemonstrates knowledge of marketing best practices in the B2C and B2B fieldsExhibits ability to gain deep knowledge in specific channels or vertical markets as required by specific Client’s business unit and larger organization’s industryAbility to partner with clients to write thorough and actionable creative briefsStates opinions clearly and can verbally update clients on project status Reviews the briefs ensuring creative services team fully understand the objectives Leverages research and data to support client business solution strategiesIs pragmatic with creative business strategies always keeping eye on the objectives of the assignmentListens well and incorporates others viewpoints into project management processAdept at crisis management, resourceful and solution-orientedIs an ambassador for the marketing department objectives and point of view on the Company’s brand and it’s visual and verbal brand identity Executes client requests and project management with accuracy, producing zero errors in work (all client edits are implemented correctly; spell check was run; and specs, brand, deadlines, and budget were adhered to)
- Bachelor’s degree required. Preferably in marketing, communications, advertising or business.Minimum of five years of professional level experience; at least two of which are in account management role either in an external or internal agency. Experience in managing a brand’s portfolios and pitching for new business.
- Minimum of two years working in an internal corporate account team.
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.