Marketing Manager

Employer
Trunk Archive
Location
New York City, New York (US)
Salary
Competitive salary commensurate with education and experience.
Posted
Sep 20, 2017
Closes
Oct 19, 2017
Metro Area
New York
Duration
Full Time

Great Bowery Licensing combines the exceptional image collections of Trunk Archive, the leading archive of high fashion and beauty imagery, with the unrivaled collection of Gallery Stock, which features the work of sought-after art and commercial photographers. Together the agencies represent over a million images, made available upon request for editorial, advertising, decorative and commercial use. Our team is passionate about photography, has an appreciation for all forms of artistic expression, and is full of intelligent, creative thinkers with strong work ethics. 

We are seeking a candidate with proven success in growing client awareness with resulting sales metrics. The ideal candidate has 2-3 years experience in digital marketing including: social media, experiential, SEO, content-based marketing, and managing a small team. The Marketing Manager must be a creative, analytical, and strategic individual with a solid understanding of the Commercial Advertising and Editorial Markets.

Responsibilities:

  • Develop, implement, and execute strategic marketing plans in line with company brand
  • Develop and direct social media presence, including developing an editorial post calendar to ultimately expand social presence
  • Identify, define, and establish KPIs that align with business objectives
  • Work hand in hand with management team to develop and execute specific marketing initiatives that drive brand building and brand development initiatives
  • Manage SEO operations; create, execute and oversee implementation of SEO plan, analytics and reporting
  • Manage a junior marketing team of 1-2 people, setting best practices, managing performance, and optimizing workflows
  • Test and optimize marketing tactics to help drive email engagement and overall revenue
  • Present weekly the marketing pipeline to the licensing teams
  • Create monthly marketing tracking reports using MailChimp, Google analytics, etc. for marketing initiatives, campaigns, and events measured against client goals
  • Identify weak performing marketing initiatives and identify how to remedy
  • Identify advertising and editorial media trends, including monitoring the competitive landscape and messaging on an ongoing basis, in order to develop targeted campaigns for individual markets
  • Track industry events, including exhibitions and conferences, identifying key events to attend, working closely with management team on planning and developing necessary presentations
  • Manage marketing yearly budget and allocation

Qualifications:

  • Bachelor degree, 2-3 years experience in digital marketing, including email, social media, advertising and content-based marketing, with managerial skills
  • Highly analytical, self-motivated, growth mindset with high EQ
  • Creative thinker who can step out of the box and propose strategic, innovative ideas
  • Ability to work successfully under tight deadlines, in a fast-paced team environment, with a proactive approach and positive attitude
  • Excellent written and verbal communication, project management, and presentation skills
  • Solid knowledge of Microsoft Office, MailChimp, and Google Analytics on MAC platform
  • Flexible mindset, including the willingness and ability to readily respond to changing circumstances