Assistant Vice President of Communications and Marketing
Assistant Vice President of Communications & Marketing
Hunter College occupies a distinctive place in American higher education. Throughout its 140 year history, Hunter has opened doors of opportunity to aspiring students regardless of race, nationality or religion by offering a first class education at an affordable price. Currently, Hunter is the largest college in the City University of New York system, with over 23,000 student pursuing both undergraduate and graduate degrees in more than 170 different programs of study. The College has stellar Social Work and Education schools, as well as a top-rated Nursing School. Hunter’s outstanding undergraduate programs and professional schools have trained succeeding generations to meet essential needs and strengthen the economy of New York City and the world beyond.
Hunter’s President Raab is very active in the New York City community and has greatly enhanced the College’s reputation by increasing awareness and appreciation for Hunter’s mission. To maintain its status as a top-flight academic institution, Hunter needs a strong individual to help ensure that the college is maximizing its exposure to the community at large.
Hunter College is seeking a sophisticated individual and exceptional manager and to fill the position of Assistant Vice President of Communications and Marketing (“Assistant Vice President”). The Assistant Vice President is responsible for presenting the College's accomplishments, activities, and priorities to a wide variety of external and internal audiences through vehicles that include the media, marketing collateral, advertising, e-mail, social media, the Web, and internal publications. The Assistant Vice President is charged with generating positive media coverage about the college, developing marketing efforts and materials to recruit higher quality graduate and undergraduate students, and raising money from alumni and foundations, as well as with improving internal communications among Hunter College faculty, staff, and students. The Assistant Vice President reports to the President and works closely with her, and serves as a communications and marketing liaison with all other senior staff. In conjunction with senior staff, s/he will develop the core marketing messages for the College and ensure that they are presented clearly and consistently through all external and internal communications.
Specific responsibilities include:
• Improve the image of Hunter College to yield increased alumni giving and major gifts and grants, and attract better faculty and higher quality students.
• Set media relations strategies and plans
• Direct all aspects of media relations to further the goals of the President and the College
• Serve as chief spokesperson for the College
• Media train key faculty and staff
• Serve as liaison with public relations agencies
• Manage crisis communications
Communications & Marketing:
• Recruit and supervise a group of full and part-time writers, graphic designers and student interns
• Oversee preparation and content of official speeches given by the President and other senior administrators
• Review campus-wide and external communications, marketing materials and websites to ensure they fit in with Hunter’s overall marketing plan
• Be responsible for the President’s major campus-wide internal and external communications, such as the Open Line and the President’s major speeches
• Implement strategies that promote a consistency of communication and branding in all campus materials and communications
• Evaluate advertising opportunities and work with other departments to determine the best strategies for the College
• Serve as the point person for the Princeton Review Best Colleges Guide and ensure they receive the most up-to-date descriptions about the college
• Produce brochures and other marketing materials to support Hunter’s efforts to sell the College to potential donors and others
• Use social media to drive awareness of and attention to events, speeches and other College activities
• Assume primary responsibility for maintaining the Hunter College News website, including faculty database
• Improve use of the web and email to disseminate Hunter news and information college-wide and enhance the brand for marketing and recruiting purposes
• Perform other duties, as requested, to support the President and help meet the College’s public relations, marketing and fundraising goals
• Bachelor's degree is required, and at least eight years of demonstrated success in marketing and/or communications arenas is required.
• Creative, strategic thinker with excellent planning and analytical abilities and demonstrated administrative, leadership and interpersonal skills. S/he must be an intelligent, articulate individual with a high energy level and drive.
• Proven organizational and communication skills, ability to motivate people, manage multiple projects and partner with key personnel throughout the college. S/he will have worked closely with an organization’s top executives and have successfully managed freelancers and consultants.
• Must have experience supervising a professional communications staff and have a strong record of accomplishment, including planning and directing an integrated media relations and communications program with print and electronic components that included editorial, design, advertising and photography.
• Experience with crisis communications and serving as institutional spokesperson in a wide variety of situations required. Demonstrated ability to communicate effectively, orally and in writing, to many kinds of audiences, including media. Ability to write speeches and/or supervise this function.
• Knowledge of marketing, print and video production functions highly desirable.
• Experience with fundraising and alumni communications a plus.
Compensation commensurate with experience. CUNY's benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development.
For more information about the Hunter College please visit their website at www.hunter.cuny.edu
CUNY encourages people with disabilities, minorities, veterans and women to apply. At CUNY, Italian Americans are also included among our protected groups. Applicants and employees will not be discriminated against on the basis of any legally protected category, including sexual orientation or gender identity. EEO/AA/Vet/Disability Employer.
Hunter College has retained the services of Harris Rand Lusk to conduct this search. Inquiries, nominations, and applications may be directed in confidence to:
Jack Lusk, President & CEO, or
Debbie Farrell, Senior Director, Leadership & Development
Harris Rand Lusk
122 East 42nd Street, Suite 3605
New York, NY 10168
Please put ‘Hunter AVPCM’ in the subject line of your application