Assistant Director, Digital Content & Social Media

Location
New York City, New York (US)
Salary
Salary Commensurate with Experience
Posted
Oct 10, 2017
Closes
Oct 17, 2017
Metro Area
New York
Duration
Full Time

JOB TITLE: Assistant Director, Digital Content and Social Media

DEPARTMENT: Communication

REPORTS TO: Director of Communication

POSITION OVERVIEW: Contributes to the overall efforts of SVA Communication to promote the College and its position as a leader in the education of artists by developing, editing and posting digital content for internal and external audiences, including: sva.edu, e-newsletters, social media channels and blog. Serves as a strategic and creative leader within the Communication team and on related collaborative efforts with other departments. Provides social media guidance to other College departments. Hires and supervises freelance/student writers.

DUTIES & RESPONSIBILITIES:

  • Develop and implement strategies to engage internal and external audiences through SVA website and social media properties
  • Curate, aggregate, edit and/or write online news posts
  • Monitor and analyze readership trends and traffic to sva.edu, SVA Insider (staff blog), and enewsletters. Report findings and leverage results to guide future content decisions
  • Manage SVA’s social media accounts (Facebook, Twitter, Instagram, etc.)
    • Develop and execute social media strategies for special events, exhibitions, etc.
    • Repurpose posts from other SVA feeds
    • Monitor comments
  • Monitor and analyze social media channel activity. Report findings and leverage results to guide future social media plans
  • Monitor submissions to news@sva.edu and offer appropriate tips for weekly staff discussion, items for social media posts, or referrals to departments for requests
  • Maintain publishing calendar for sva.edu, planning content 4-6 weeks ahead
  • Collaborate with SVA Admissions and creative studio on developing strategies for SVA promotions, including video features and social media campaigns
  • As a member of the Web team, investigate ways to improve and promote SVA website
  • Stay abreast of best practices for social media and web-based communications in an educational setting
  • Consult with and offer workshops to other SVA offices and departments in regard to social media best practices
  • Coordinate with Web team and IT to ensure maintenance of e-newsletter subscriber databases
  • Manage, edit and assign articles to freelance writers for SVA Insider
  • Curate and disseminate monthly SVA Insider newsletter
  • Work with Coordinator on lineup, production and distribution of daily enewsletter SVA Today, weekly enewsletter SVA Now and monthly eCalendar
  • Manage and mentor student editorial workers throughout the year

Qualifications:

  • Bachelor’s Degree Required
  • 5-7 years experience in digital/web content development, writing and editing
  • 5-7 years experience developing social media strategies and messaging
  • Knowledge of current and future digital technologies and trends
  • Strong organizational and interpersonal skills
  • Ability to write quickly, accurately and intelligently
  • Ability to work independently, prioritize multiple projects and meet deadlines
  • Ability to hire, schedule projects and meet deadlines
  • Ability to hire, schedule and direct writers