Assistant Director, Digital Content & Social Media

New York City, New York (US)
Salary Commensurate with Experience
Oct 10, 2017
Metro Area
New York
Full Time

JOB TITLE: Assistant Director, Digital Content and Social Media

DEPARTMENT: Communication

REPORTS TO: Director of Communication

POSITION OVERVIEW: Contributes to the overall efforts of SVA Communication to promote the College and its position as a leader in the education of artists by developing, editing and posting digital content for internal and external audiences, including:, e-newsletters, social media channels and blog. Serves as a strategic and creative leader within the Communication team and on related collaborative efforts with other departments. Provides social media guidance to other College departments. Hires and supervises freelance/student writers.


  • Develop and implement strategies to engage internal and external audiences through SVA website and social media properties
  • Curate, aggregate, edit and/or write online news posts
  • Monitor and analyze readership trends and traffic to, SVA Insider (staff blog), and enewsletters. Report findings and leverage results to guide future content decisions
  • Manage SVA’s social media accounts (Facebook, Twitter, Instagram, etc.)
    • Develop and execute social media strategies for special events, exhibitions, etc.
    • Repurpose posts from other SVA feeds
    • Monitor comments
  • Monitor and analyze social media channel activity. Report findings and leverage results to guide future social media plans
  • Monitor submissions to and offer appropriate tips for weekly staff discussion, items for social media posts, or referrals to departments for requests
  • Maintain publishing calendar for, planning content 4-6 weeks ahead
  • Collaborate with SVA Admissions and creative studio on developing strategies for SVA promotions, including video features and social media campaigns
  • As a member of the Web team, investigate ways to improve and promote SVA website
  • Stay abreast of best practices for social media and web-based communications in an educational setting
  • Consult with and offer workshops to other SVA offices and departments in regard to social media best practices
  • Coordinate with Web team and IT to ensure maintenance of e-newsletter subscriber databases
  • Manage, edit and assign articles to freelance writers for SVA Insider
  • Curate and disseminate monthly SVA Insider newsletter
  • Work with Coordinator on lineup, production and distribution of daily enewsletter SVA Today, weekly enewsletter SVA Now and monthly eCalendar
  • Manage and mentor student editorial workers throughout the year


  • Bachelor’s Degree Required
  • 5-7 years experience in digital/web content development, writing and editing
  • 5-7 years experience developing social media strategies and messaging
  • Knowledge of current and future digital technologies and trends
  • Strong organizational and interpersonal skills
  • Ability to write quickly, accurately and intelligently
  • Ability to work independently, prioritize multiple projects and meet deadlines
  • Ability to hire, schedule projects and meet deadlines
  • Ability to hire, schedule and direct writers

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