Director of Audience Growth, CNBC Events

Posted: 10/12/2017 | Expires: 11/11/2017

Location: Jersey City, New Jersey
Function: Production
Specialty: Operations, Planning & Strategy
Level: Executive (Director, VP, Department Head)
Duration: Full Time
Salary Description: competitive

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

About CNBC: With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to approximately 371 million homes worldwide, including more than 100 million households in the United States and Canada. CNBC also provides daily business updates to 400 million households across China. The network's 15 live hours a day of business programming in North America is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries. CNBC also has a vast portfolio of digital products which deliver real-time financial market news and information across a variety of platforms. These include CNBC.com, the online destination for global business; CNBC PRO, the premium, integrated desktop/mobile service that provides real-time global market data and live access to CNBC global programming; and a suite of CNBC Mobile products including the CNBC Real-Time iPhone and iPad Apps.

As a Director of Audience Growth, you will shape and execute the CNBC Events audience acquisition strategy for the global leader in business news and money-themed content. You will implement the tools, technologies and tactics that are most successful in identifying, communicating with and delivering C-Suite audiences to CNBC's events, ensuring an impressive audience of senior executives and thought leaders. You will use data-driven approaches to optimize the mix of outreach to best leverage CNBC's brand and platforms to drive event awareness and audience attendance. * Deliver required C-Suite and thought leader audiences to ensure event success and sponsor satisfaction * Identify and implement technology and analytics vendors and processes to most efficiently and effectively drive event attendance * Construct potential attendee databases for each CNBC Event * Execute cross-platform outreach, including phone, email, digital, TV and social, measuring and optimizing outreach mix based on performance * Work cross-functionally with the broader Events team to ensure timelines reflect best practices to maximize audience acquisition * Create post-event surveys to measure attendee satisfaction and report key takeaways * Provide thought leadership in developing audience growth strategy opportunities for CNBC Events based on expertise and understanding of industry landscape, trends and competitors * As a voice of the attendee, drive innovation around how we produce, market and execute events to address changes in content consumption and monetization

* Minimum of 5 years in booking, audience acquisition, ideally in media or events * Must be willing to work in Englewood Cliffs, NJ-perks include free shuttle, free gym, dry cleaning/shoe shine services, full-service cafeteria, food trucks, and more!

* Motivated self-starter with strong time management skills, ability to think strategically, perform in a fast-paced environment and manage multiple projects * Senior-level presence and poise and comfort engaging with executives * Experience operating within cross-functional teams * Data-driven mentality with superior strategic, analytical, organizational and leadership skills * Excellent communication skills; ability to concisely communicate value propositions to senior executives * A demonstrated track record of success in forging and developing excellent relationship with key stakeholders. * Intellectual curiosity about and passion for media/entertainment and live events
 

We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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