Marketing Manager B2B
What you’ll be doing...The role is responsible for product marketing requirements for B2B in Verizon Wireless. This position brings in requirements & works with Product Managers for development. Create materials based on segments, field training, field communications, partnership requirements, and coordination with the Markets. The role will support product roadmap, own product marketing communications, support sales & field through executive briefings and customer meetings. The role will develop a feedback loop for product performance, gather market research including addressable and selling markets, work with GTM team on timely & adequate entrance into the markets / segments. The Product Marketing Manager will develop use cases, anticipate potential roadblocks & manage resolutions. The responsibilities described below will be applicable to 3 Marketing Manager positions.
- Create materials based on segments, field training, field communications, partnership requirements, and coordination with Markets and WBG.Support product roadmap, own marketing communications, support sales & field through executive briefings and customer meetings. Develop a feedback loop for product performance, gather market research including addressable and selling markets, work with GTM team for timely & adequate entrance into the markets / segments.Develop use cases, anticipate potential roadblocks & manage resolutions. Oversee advanced communications for wireless, such as, but not limited to OneTalk and OneTalk Enterprise.Critical analysis of overall revenue and sales P&L/results as well as business intelligence data at product level to understand trends which provides input into what types of offers to create as well as where to execute.Analysis of product portfolio revenue trends tied to 2017 revenue goals. Need to understand anomalies in trends with the 'why' behind them and provide recommendations on addressing the revenue gapsProvide recommendations based on business intelligence of product revenue that informs go-to-market initiatives around how we position Verizon’s product portfolio to drive incremental revenue in the business channels.
What we’re looking for...High technical aptitude to understand networking technologies and handheld devices; understand broad technologies used by our business customers; familiarity with Verizon and competitors’ product portfolios; understand buying behaviors and technology trends to anticipate future product and solution needs; broad technology background; product marketing experience in developing go-to-market strategies; customer centric marketing experience in delivering complex solutions in a simplified manner; & extensive telecom knowledge.You'll need to have:
- Bachelor's degree or six or more years of work experience.Six or more years of relevant work experience.B2B and telecommunications experience
- Master's degree or MBA preferred.Agency experienceSaaS experience
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
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