Marketing Manager

Basking Ridge, New Jersey
Oct 13, 2017
Metro Area
Full Time

What you’ll be doing...

The Operations Manager for the Core Segments team will develop a framework based on human centric design concepts that enables managers ideating value propositions for Core Segments to map out project plans that meet corporate revenue objectives, evolve campaigns based on customer feedback and include clear success metrics. The overall plan should also drive corresponding project plans including tools and approach for the full 2018 campaign lifecycle. You will position the team for comprehensive, meaningful reporting and execution on plan. Your function will include oversight on business requirements and IT development work.

    Interface with Partner Teams, channeling strong, clear direction from Value Proposition team to Product Management and Marketing, Operations/Delivery teams. Critically assess current state process and identify solutions to improve on key metrics like cost efficiency, on-time execution of campaigns and delivery of revenue targets. Ensure that all areas of client concern are addressed and actioned upon. Reporting: Ensure that all financial metrics are up to date and understood, including: Sales bookings and revenue, MQLs and other campaign results, participation rates, funnel data, campaign dashboards.
  • Refine Customer Experience strategy including ensuring that customer journey is documented, ensuring robust feedback loops at customer touch points. The plan will feed success measures, inform future development and drive continuous improvement consistent campaign project plans.

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways. You will find a way to achieve the best outcome based on the collaboration of the broader team. You will have a great working relationship with all those around you.

You’ll need to have:

Bachelor’s degree in Marketing, Market Research, or four or more years of work experience.

Six or more years of relevant work experience.

Experience working with marketing research, research strategy, or consumer research methodologies.

Even better if you have:

Master’s degree – more impressive if you have an MBA.

Presented findings and insights targeted to what that audience cares about (up to the executive level). Specifically around new value propositions & plans we take to market.

Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities. You will create tools if they don’t exist.

Designed custom research approaches to gain broader or deeper consumer and market insights.

Translated market knowledge and strategy into compelling stories and tools for the sales team.

When you join Verizon...

You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.

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