Sr. Digital Paid Media Strategist

Location
Playa Vista, California
Salary
Competitive Annual Salary + Benefits
Posted
Oct 18, 2017
Closes
Nov 17, 2017
Metro Area
Los Angeles
Duration
Full Time

Mathys+Potestio, a boutique recruitment staffing firm is conducting a search for our client in Playa Vista.

----------------------------------------------------------------------------------------------------------------

We are looking for a senior-level Digital Paid Media Strategist.  We seek an expert in all things digital paid media – display (programmatic and direct to publisher), mobile, video, paid social and native.  Ideal candidates have proficiency in managing campaigns across networks such as Google AdWords (search and display), Bing Ads, Facebook Ad Manager, Twitter Ads, Yahoo!, Gemini, YouTube, Pandora, Native and Programmatic Display suppliers. 

¥ Candidate is ready for a long-term commitment.

¥ Ability to help grow existing strategies and help create new ones.

¥ Media buying experience + Agency experience a plus.

----------------------------------------------------------------------------------------------------------------

Responsibilities 

¥ Participation as a member of new business development team

¥ Mentorship and training of junior and mid-level staff

¥ Acting as a resource for paid digital media knowledge for the agency

¥ Constructing, managing and optimizing multiple campaigns driving to KPIs (both supplier and creative performance) in direct response and branding environments

¥ Knowledge of third party ad serving trafficking and reporting, DCM a plus

¥ Preparation of weekly campaign performance presentations (data and insights) and participation in client review meetings

¥ Engaging with paid media suppliers, evaluating opportunities, providing POV documents and recommendations

¥ Identify trends and opportunities across various media and communication channels

Requirements

¥ 7+ years of experience in digital paid media working with many of the following: Google AdWords, Facebook for Business, Twitter Ads, Programmatic platforms, YouTube, Digital Audio, Native, Affiliate/Influencers

¥ High proficiency with Excel (pivot tables, formulas & functions) and PowerPoint

¥ Ability/interest in analyzing metrics/KPIs and transforming into stories

¥ Superior verbal and written communication skills, ability to convey mathematical concepts and considerations to non-experts

¥ Working knowledge of digital creative units and production

¥ Experience managing digital campaigns to CPA as well as branding goals

¥ Interest in writing and testing creative ad copy

¥ Google Suite Certifications (Analytics, AdWords, DoubleClick Campaign Manager) a plus

¥ Basic knowledge of off-line paid media channels a plus